Agency Bel was instrumental in helping to demystify our corporate branding initiative and in turning it into a well managed launch. In the course of merging with IDEC, I got to appreciate Laura’s vast experience. She quickly understood the specific issues our corporation faced and proposed a viable solution. Her involvement from the planning stage to the final communications roll out was a key success factor for the merger.
— Gunther Winkler, PHD., VP Strategic Initiatives, BIOGEN