What is a Brand Style Guide?

A brand style guide is a rule book for the brand’s visual identity. It determines the look and feel of the company. The style guide is created by the originating designer and includes visual application rules around:

  • Brand logo, logo design and logo usage
  • Typography
  • Brand colors and color palettes
  • Illustrations
  • Imagery
  • Typesetting
  • Graphics
  • Packaging
  • Environmental
  • Digital