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Nantucket Community Music Center  Interior and Exteror Wayfinding 

Nantucket Community Music School 56 Center

If ever there were a music school that made you want to break out in song, this is it. After three years of planning and construction, the new Nantucket Community Music Center at 56 Center Street is simply exhilarating. Belying its traditional Federal-style facade, built in 1843 by whale oil merchant Harrison Gray Otis Dunham, […]

Wordmark Logo Trends

For better or worse, most typography is designed to fade to the background. While this may come across as dull, it’s what allows letters to read well, putting the meaning of the words ahead of the designer’s ego. Typically, “fonts” achieve this through a predictably uniform style, but in 2021, I have been seeing wordmarks […]

Create a Brand Identity You’ll Be Proud Of

Starting a business is a process that’s both exciting and scary. But what about creating an entire brand identity? Branding tells the world who you are, what you’re about, and what people can expect from interacting with your business. It’s a big deal! The difference between a brand, branding, and brand identity www.calendly.com/agencybel/30min

Happy 20th Agency BEL

What does Best Film Oscar Winner Gladiator, Britney Spears dancing with a python at the MTV’s Music Video Awards, and the release of the iPod & X-Box all have in common? 2001 2001, June specifically, is the year my boutique brand strategy and design business AgencyBel was founded!   #Want to see how your brand performs against the […]

Five Aspects Of Visual Identity That Many Companies Tend To Overlook

A company’s brand can be as valuable – if not more so – than the products and services it offers. Apple’s brand alone is worth $184 billion, while Google’s is $141 billion. Yes, that’s billion with a B. While a brand identity is comprised of many qualities, visual identity is arguably its most important. This […]

More leaders are speaking out about environmental and social issues

There is little doubt in my mind that historians will look back at the last few years as a significant turning point in the history of business. Most large companies—the Fortune 500—have significantly increased the attention they pay to social and environmental issues, and are more willing to speak out on controversial social and political issues. Critics see this […]

Brand Strategy Today

What does this picture have to do with brand strategy? At the 1965 Newport Folk Festival, Bob Dylan went electric. He plugged his guitar into an amp and proceeded to play his first all-electric set. The chords were the same as before, but the arrangements were new—a new sound for a new age. A lot […]

What Is Branding and Why Is It Important for Your Business ?

Sometimes the word “branding” can be intimidating. You may be thinking, “What’s my brand? How should I know?” Well, your brand encompasses how you are different than your competitors, but it doesn’t stop there. It involves your approach, your aesthetic, your value, your core. So if you’re stuck thinking about your brand, first of all […]