How to Market to Millennials
To appeal to millennials, brands need to prioritize their status and make them feel special in every step of the purchase journey. This cohort stands out the most from the average internet user in wanting brands to improve their image and reputation. They’re a status-seeking bunch and are unlikely to be intrigued by brands that […]
Comprehensive brand strategy must consider the critical importance of color
Consider a red can of cola; blue striped capital letters, a black apple, and yellow arches –what brands come to mind? In each instance, color is the predominate element of identification and association with a brand. Color enables us to instantly recognize and draw emotional associations to a brand.
Nyota Medical Footcare launches professional brand despite initial fears around start up costs
From brand strategy, to naming. From logo identity, to digital and print marketing materials. Nadege Momplaisir has been a valued and loyal client since the get go when she decided to depart from her hospital position to entrepreneurial start up running her own mobile footcare business. It is growing by leaps and bounds and she […]
Why A Name Is Worth Your Time
A name is basically a first impression. It’s important to make a good one
6 Signs of a Conscious Brand
Conscious Brands are: Empathetic, Multisensory, Habitual, Reformist, Collective and Moral. This new ‘Conscious Brand’ is capable of being more responsive (to desires, moods and culture) and more responsible (helping people, partners and the planet grow). To be ‘conscious’ means to be aware of and respond to your surroundings. So by calling for more conscious brands, we are calling […]
How to Build a Strong Brand
Motivate and resonate You are the answer to a need – make sure you know what it is! Personify Your brand should reflect who you are as a company and as a product/service and communicate who you are (or who you want to be) to your target Form an emotional connection You want them to think you […]
Will Conscientious Organizations Save our World?
We believe that the future will be Generation Co. Generation Co will be con-scious, con-nected, col-laborative, com-munal and co-creative. Generation Co are co-producers of brands in their choices of who they support, and they will demand that governments, businesses and brands will show the com-pass that guides Generation Co. Unlike the previous Generation thinking, Generation […]
20/20 Design Trends
While none of us had 2020 vision for what this year would bring, there’s no denying that – even in the face of a global crisis – creativity always prevails. In lockdown, all we had to distract and entertain ourselves with our social media, streaming xservices, online shopping, gaming and video conferences. Our US Election […]
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Brand Positioning in a Pandemic
With customer spend dropping, and uncertainty threatening to tank the economy, CEOs and entrepreneurs might find their focus veering towards protecting the profit line. However, as many successful companies are beginning to learn, it’s how you position your brand in these challenging times that will decide whether you survive this crisis. All disasters, no matter […]