A name is basically a first impression. It’s important to make a good one
Conscious Brands are: Empathetic, Multisensory, Habitual, Reformist, Collective and Moral.
This new ‘Conscious Brand’ is capable of being more responsive (to desires, moods and culture) and more responsible (helping people, partners and the planet grow).
To be ‘conscious’ means to be aware of and respond to your surroundings. So by calling for more conscious brands, we are calling for businesses to stop ignoring – consciously or not – the world around them.
And there’s a lot that brands often choose to ignore. For example, debates surrounding race, privilege, inequality, fake news, automation and climate change that all make for front page news are often uncomfortable arenas for brands – especially those which lack a genuine sense of purpose.
Motivate and resonate
You are the answer to a need – make sure you know what it is!
Your brand should reflect who you are as a company and as a product/service and communicate who you are (or who you want to be) to your target
Form an emotional connection
You want them to think you understand them in a way even their mother doesn’t.
Build a brand that inspires confidence in your target market and defines how they view themselves.
We believe that the future will be Generation Co. Generation Co will be con-scious, con-nected, col-laborative, com-munal and co-creative. Generation Co are co-producers of brands in their choices of who they support, and they will demand that governments, businesses and brands will show the com-pass that guides Generation Co. Unlike the previous Generation thinking, Generation Co is not defined by age, but a common set of values: whether one is 80 or 20, one is part of this Generation if one shares its conscience. With enough members of this generation, it will generate huge power to change how brands, businesses and societies operate.