When I was hired for my first creative role, I got really excited to pitch new, exciting ideas to my team and clients. And I thought — as long as I had data to support the potential success of a project — that my clients would be thrilled to hear these ideas.
Which they were. But they were also cautious, and one of their biggest concerns was, “Okay, this sounds great … but how much is it going to cost?”
Vision, Voice, Visuals and Versatility.Smart and attractive graphic design is one thing, but developing a cohesive and effective brand is something else. Here, we make sure your image reflects the essence of your brand.
Designers create layouts, graphics and logos, but the reality is that your audience doesn’t see a layout, graphic or logo; instead, they are looking for a sense or feeling for what you are all about, something we casually call a brand.
When you’re in the early stages of planning a rebrand, it’s normal to have more questions than answers about how to proceed. And that’s especially true if you’ve never been through a rebrand before. It’s hard to fathom the enormity of the challenge ahead of you — let alone accurately estimate how much it will cost and how long it will take to complete.
The truth is a rebrand almost always costs more than you think and takes longer than you anticipate. Engaging an experienced implementation expert can help you navigate this uncharted territory. A good partner will help you stay organized, identify and address the risks that could derail your best-laid plans, and complete your rebrand on time and under budget.
To help you understand the intricacies a rebrand will entail, we’ll walk you through the first six months of what a typical engagement with Agency Bel looks like. This will enable you to imagine the scope of your upcoming rebrand and determine what it will take to achieve a successful outcome.
For better or worse, most typography is designed to fade to the background. While this may come across as dull, it’s what allows letters to read well, putting the meaning of the words ahead of the designer’s ego. Typically, “fonts” achieve this through a predictably uniform style, but in 2021, I have been seeing wordmarks with individual letters that stand out from the rest.
Starting a business is a process that’s both exciting and scary. But what about creating an entire brand identity? Branding tells the world who you are, what you’re about, and what people can expect from interacting with your business. It’s a big deal!