For better or worse, most typography is designed to fade to the background. While this may come across as dull, it’s what allows letters to read well, putting the meaning of the words ahead of the designer’s ego. Typically, “fonts” achieve this through a predictably uniform style, but in 2021, I have been seeing wordmarks with individual letters that stand out from the rest.
Starting a business is a process that’s both exciting and scary. But what about creating an entire brand identity? Branding tells the world who you are, what you’re about, and what people can expect from interacting with your business. It’s a big deal!
The difference between a brand, branding, and brand identity
What does Best Film Oscar Winner Gladiator, Britney Spears dancing with a python at the MTV’s Music Video Awards, and the release of the iPod & X-Box all have in common?
2001, June specifically, is the year my boutique brand strategy and design business AgencyBel was founded!
#Want to see how your brand performs against the competition? Set up a complimentary strategy call! We offer workshops too that help you align with the leaders of your organization to (re)ignite your brand and bring forth what is important.