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What You Need To Know About Naming Your Company Or Product

So you’ve got something to name. Maybe it’s a new thing, maybe it’s an old thing that needs a new name, maybe it’s a new thing that is the result of two old things coming together. No matter the reason, we’ve got you covered. 

Below, we lay out the pros, cons, and costs associated with every way you could tackle this naming project – and provide additional resources and recommendations for whichever path you choose to take.


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Consistency is Key

Nothing is more confusing (and irritating!) than inconsistent branding. If you’re going for a flirty fun vibe, it won’t make much sense to have a black website with dark purple text. If you’re going for ultra-professional, sequins and glitter everywhere just won’t work.

People should be able to recognize your brand in every aspect of your business. From your social media accounts to your email signature, your flow needs to be on point. 

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