Nothing is more confusing (and irritating!) than inconsistent branding. If you’re going for a flirty fun vibe, it won’t make much sense to have a black website with dark purple text. If you’re going for ultra-professional, sequins and glitter everywhere just won’t work.
People should be able to recognize your brand in every aspect of your business. From your social media accounts to your email signature, your flow needs to be on point.