To appeal to millennials, brands need to prioritize their status and make them feel special in every step of the purchase journey. This cohort stands out the most from the average internet user in wanting brands to improve their image and reputation. They’re a status-seeking bunch and are unlikely to be intrigued by brands that don’t make them stand out from the crowd.
Earning their loyalty will be rewarding given that they’re also the most likely generation to shout out about a brand to their friends and family. Want an agency partner who understands and can appeal to #millennials ? Reach out to Laura at for a complimentary Strategy Call