Nothing is more confusing (and irritating!) than inconsistent branding. If you’re going for a flirty fun vibe, it won’t make much sense to have a black website with dark purple text. If you’re going for ultra-professional, sequins and glitter everywhere just won’t work.
People should be able to recognize your brand in every aspect of your business. From your social media accounts to your email signature, your flow needs to be on point.
Remember, your branding is about your target audience! Just because you love orange and camo print, doesn’t mean you should put that combo all over your website. Yes, you should like what you put out there (if you don’t, it can be difficult for you to feel comfortable sharing it) but the preferences of the people you want to attract is key!
Not sure where to start? Do a check and make sure your branding is consistent across all of these areas:
- Logo (sometimes a logo isn’t necessary, so don’t feel like you need one if it doesn’t make sense!)
- Graphics (for social media, your website, blog posts, etc.)
- Images (stock images, headshots, etc.)
- Customer Service
- Marketing Materials (newsletter, business cards, ads, etc.)
- Website Theme
- Mission Statement
- Social Media Presence
- Email Signature