Ideas

Brand Development of Fitness Empire

A professionally designed logo works as a unique mark of identification aimed to strengthen brand recognition, brand integrity, improved brand loyalty and perfect corporate identity in the marketplace. Being a perfect marketing tool, a company symbol used to promote company’s ethos, principles, mission etc.  in the form of right business message among prospective clients. A good logo is the core essence of a business, helping to reflect a modern sensibility of a company to create long lasting impression.

A logo must be Simple:

A custom logo design should creative but simple and unique. Creativity, simplicity and uniqueness are the trump cards of a successful logo concept. One should always opt for simple and straightforward concept to represent visual symbol of his company. It is believed that a simple concept makes a logo design highly versatile, memorable, distinct and unique that really captivate and appeal eye of potential visitors. The main intend behind using simple but creative concept is to convey right business message successfully among target audience.

A logo must be Consistent

A company logo should be designed professionally so that it can create strong brand loyalty and high degree of reliability among prospective clients. It sounds good when people memorize company logo just by hearing the name in a positive way. On the other way around, consistency plays very crucial role in creating reliability among target visitors by means of effective and meaningful logo. Therefore, it is advisable to be consistent with the logo design in order to create strong reliability among business partners, clients and respective visitors.

A logo must be Usable:

An effective logo concept should be versatile enough so that it can be used different mediums, media, applications at different scale of sizes from postage stamp to large billboard on the web, letterhead, print ads, videos, site banner, brochure, business card etc. Besides size, color symbolism is another important factor that matters usability of a custom logo design up to great extent. A good logo concept should be look appealing on black and white or grayscale or colored surface.

A logo must be legible:

It is the most important factor to be considered while designing custom logo concept. A logo works as a cryptogram conveying right business message and so, it is advisable to use easy-to-read creative and cool infographics to design highly unique and memorable logo concept in order to communicate highly complex information quickly and efficiently.

A logo must be Timeless:

It is quite pre-requisite that a custom logo design withstands according to different test of time and never  go out of the mind of the people. Therefore, a logo should be timeless designed in such a manner that it never looks outdated and stands strongly for many years with the changing trends.

A logo must be Meaningful:

A company signature should be meaningful enough that it can speak as well as advocate on behalf of the company’s value, ethos and principals without creating any kind of confusion.

Wedding Photography as well as hip design

You love us for our branding and design work, but maybe didn’t know we offer photography as well! Hire us for Wedding Photography, portraiture, as well as product and event photography.

The wedding day vibe
This was a wonderful wedding which took place on a Cohasset estate a few summers back. The bride utilized her parents barn as a key feature for the day. The aesthetic was “barn chic”, the music selection eclectic, and the food organic. Even though it poured that June day, the photography captured the essence of the Victorian estate, the casual vibe, and the love between the couple.

Hire Us Today for Creative Concept Development

Agency Bel collaborates with individual clients as well as with larger agencies and design firms. In addition to design, we specialize in concept development, and creative team support. The Boston Group, and NY’s  FutureBrand have used our expertise to amplify their offerings.
Partner with us today! 617.780.6485

Strategic Brainstorming Facilitation

Brand Vision Sessions as a Part of the Strategic Process

Agency Bel helps clients see their own company with new eyes. We facilitate half day / full day vision sessions and brainstorming sessions. This *may* get clients out of their comfort zone, so we usually supply ourselves with ample coffee and m&ms.

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Identity Design Process for Nantucket Music School

I thought it might be helpful to get a sneak peak into how I work, and my design process. This project was for 56 Center in Nantucket. It was a 1800s mansion bought by the philanthropic nonprofit ReMain, spearheaded by Wendy Schmidt

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Literally Obsessed with the Zachim

I literally am in love with the Zachim bridge and routinely photograph it #whiledriving. It just appeals to every layer of design that adore: simplicity, structure, grid. And plus, it’s damn cool for our city of Boston.

Mentor and leader

Laura is a great mentor to her students and pushes them to produce professional level work because she understands current trends in the profession.
Andrea Brenner — NEIA colleague

Genesis of a Graphic Design Studio

Hah! It took years for me to be able to say, “I work out of the garage”

Over the years I have worked at some pretty classy addresses, including Rockefeller Center, Fifth Avenue, and across from the World Trade Center.

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Urban Texture

I have always been drawn to texture and layers in the urban environment. I am especially in love with what happens when time has taken its toll.