SIGNS IT’S TIME TO REBRAND; Tips on why and how to go about it.
How do you know when it’s time to rebrand your company? It’s worth taking a moment to assess the situation. Here is a list of signs that point to the need for a rebrand. If you find you’ve checked more than 2 boxes after
No one said Rebranding was Easy
I work with new companies and entrepreneurs. But I often get clients who are established but in need of a re-brand. This comes with excitement but also with some emotion. Deciding to rebrand your company is a bold move. And
Brand Development of Fitness Empire
A professionally designed logo works as a unique mark of identification aimed to strengthen brand recognition, brand integrity, improved brand loyalty and perfect corporate identity in the marketplace. Being a perfect marketing tool, a company symbol used to promote company’s

Strategic Brainstorming Facilitation
Brand Vision Sessions as a Part of the Strategic Process Agency Bel helps clients see their own company with new eyes. We facilitate half day / full day vision sessions and brainstorming sessions. This *may* get clients out of their comfort

Rebranding an Agency
Rebranding an Agency The new identity and design system for Agency Bel, our boutique branding agency. I thought it might be helpful to get a sneak peak into how we work, and our design process. Only slide that is missing is our competitive

Identity Design Process for Nantucket Music School
I thought it might be helpful to get a sneak peak into how I work, and my design process. This project was for 56 Center in Nantucket. It was a 1800s mansion bought by the philanthropic nonprofit ReMain, spearheaded by Wendy

Literally Obsessed with the Zachim
I literally am in love with the Zachim bridge and routinely photograph it #whiledriving. It just appeals to every layer of design that adore: simplicity, structure, grid. And plus, it’s damn cool for our city of Boston.

Urban Texture
I have always been drawn to texture and layers in the urban environment. I am especially in love with what happens when time has taken its toll.
Teaching Package Design and Advertising Design this Semester
Teaching Package Design and Advertising Design this Semester Although my career path began as a graphic designer in the corporate and NY agency world, I have been fortunate to integrate teaching at the college level the last 9 years along