How to Market to Millennials

To appeal to millennials, brands need to prioritize their status and make them feel special in every step of the purchase journey

To appeal to millennials, brands need to prioritize their status and make them feel special in every step of the purchase journey. This cohort stands out the most from the average internet user in wanting brands to improve their image and reputation. They’re a status-seeking bunch and are unlikely to be intrigued by brands that don’t make them stand out from the crowd.

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Marketing during covid

#IHAQ asked Laura Sauter from AgencyBel about which brands have positioned themselves well during the pandemic. We also speak about marketing during covid and what consumers are looking for.

Comprehensive brand strategy must consider the critical importance of color

Consider a red can of cola; blue striped capital letters, a black apple, and yellow arches –what brands come to mind? In each instance, color is the predominate element of identification and association with a brand. Color enables us to instantly recognize and draw emotional associations to a brand.

Color is far more than a simple aesthetic consideration in the tool kit of components that make up brand identity and experience.

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What You Need To Know About Naming Your Company Or Product

So you’ve got something to name. Maybe it’s a new thing, maybe it’s an old thing that needs a new name, maybe it’s a new thing that is the result of two old things coming together. No matter the reason, we’ve got you covered. 

Below, we lay out the pros, cons, and costs associated with every way you could tackle this naming project – and provide additional resources and recommendations for whichever path you choose to take.

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Why A Name Is Worth Your Time

A name is basically a first impression. It’s important to make a good one

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6 Signs of a Conscious Brand

Conscious Brands are: Empathetic, Multisensory, Habitual, Reformist, Collective and Moral. 

This new ‘Conscious Brand is capable of being more responsive (to desires, moods and culture) and more responsible (helping people, partners and the planet grow). 

To be ‘conscious’ means to be aware of and respond to your surroundings. So by calling for more conscious brands, we are calling for businesses to stop ignoring – consciously or not – the world around them.

And there’s a lot that brands often choose to ignore. For example, debates surrounding race, privilege, inequality, fake news, automation and climate change that all make for front page news are often uncomfortable arenas for brands – especially those which lack a genuine sense of purpose. 

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How to Build a Strong Brand

Motivate and resonate

You are the answer to a need – make sure you know what it is!


Your brand should reflect who you are as a company and as a product/service and communicate who you are (or who you want to be) to your target

Form an emotional connection

You want them to think you understand them in a way even their mother doesn’t.

Build loyalty

Build a brand that inspires confidence in your target market and defines how they view themselves.

A brand is “strong” when it scores high across three dimensions: When it is relevant, differentiated, and memorable. 

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Will Conscientious Organizations Save our World?

We believe that the future will be Generation Co. Generation Co will be con-scious, con-nected, col-laborative, com-munal and co-creative. Generation Co are co-producers of brands in their choices of who they support, and they will demand that governments, businesses and brands will show the com-pass that guides Generation Co. Unlike the previous Generation thinking, Generation Co is not defined by age, but a common set of values: whether one is 80 or 20, one is part of this Generation if one shares its conscience. With enough members of this generation, it will generate huge power to change how brands, businesses and societies operate.

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20/20 Design Trends

While none of us had 2020 vision for what this year would bring, there’s no denying that – even in the face of a global crisis – creativity always prevails.

In lockdown, all we had to distract and entertain ourselves with our social media, streaming xservices, online shopping, gaming and video conferences. Our US Election campaign was forced online, movies were released straight to iTunes, and Amazon reported North American sales were up 29%.

So what are the trends that are emerging as of mid-year?

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Happy Small Business Client

I was referred to agencyBEL through my attorney when he helped me  realize the person I was working with wasn't elevating my brand. Switching was the best decision I have ever made! Laura's out of the box thinking, innovative style to brand marketing and strategy has elevated my company's brand and direction to the next level. I am MORE than satisfied with the work thus far! We are half way through my project, and I could not be happier.  I highly recommend agencyBEL to anyone looking to elevate their brand to the next level. 
Nadege Montplaisir, Nurse Practioner, NYOTA Medical Footcare