Ideas - AgencyBel

Nantucket Community Music Center Interior and Exteror Wayfinding

07/27/2018 brand strategy, Environmental Graphic Design, Identity and Branding

If ever there were a music school that made you want to break out in song, this is it. After three years of planning and construction, the new Nantucket Community Music Center at 56 Center Street is simply exhilarating. Belying its traditional Federal-style facade, built in 1843 by whale oil merchant Harrison Gray Otis Dunham, the interior achieves perfect harmony in the use of colors, textures, and lighting.

Conceived by Wendy Schmidt, with an interior design by Kathleen Hay and Joe Paul of BPC Architecture, this is not your fatherís music school. The space was designed as much to inspire as it is to teach, and succeeds on so many levels that it is hard to single out a specific highlight of the building.

FIDELITY INVESTOR CENTERS; The power of super graphics to bring the brand “outside”

07/26/2018 brand strategy, Environmental Graphic Design, Identity and Branding

FIDELITY INVESTOR CENTERS

When the largest U.S. mutual-fund company needed to refresh its retail branches, it turned to Gensler and my team to spearhead an effort involving interior architecture and signature finishes as well as display fixtures, graphics, and technology. The concept, which has since been rolled out to over 80 Fidelity outposts nationwide, made its debut at a 14,000-square-foot flagship in Boston’s Financial District. Each element maximizes customer choice and access to information. Transparency and movement further underscore that idea. Running circulation routes along the glazed facade, for example, gives passersby a clear view of a full-color LED stock ticker and billboard-style supergraphics. Vinyl supergraphics, adhered to the glass wall of the second-floor offices take on a billboard effect when seen from the street. Part of the lobby is covered with a signature graphic pattern combined and layered with an updated version of its longtime starburst logo as seen applied to the exterior windows.

SIGNS IT’S TIME TO REBRAND; Tips on why and how to go about it.

07/26/2018 brand strategy, Identity and Branding

How do you know when it’s time to rebrand your company? It’s worth taking a moment to assess the situation. Here is a list of signs that point to the need for a rebrand. If you find you’ve checked more than 2 boxes after carefully thinking about each symptom as it relates to your organization, your brand is probably in need of an update.

The good news: needing to rebrand is not a bad sign; on the contrary! Most successful companies do it, from startups to those on the Fortune 500. Often, a rebrand means that the company has evolved beyond its previous identity and is now ready to reach new heights. Rebranding offers a great opportunity to strengthen the company’s presence and image in the eyes of your customers.

Rebranding, however, can be an effort-intensive process, so you need to be deliberate about the why and the how of going about it.

No one said Rebranding was Easy

07/26/2018 brand strategy, Identity and Branding

change is seldom easy, and we are programmed to fear the unknown

I work with new companies and entrepreneurs. But I often get clients who are established but in need of a re-brand. This comes with excitement but also with some emotion.

Deciding to rebrand your company is a bold move. And the fact is that with bold moves often come uncomfortable circumstances. No one said rebranding was easy. But with the right preparation, the right state of mind, and a few helpful tips, surviving a rebrand doesn’t have to be a white knuckle affair. Here is some of the most important advice we share with our clients when they’re in the trenches of a rebrand.

Brand Development of Fitness Empire

05/18/2017 brand strategy, Identity and Branding

A professionally designed logo works as a unique mark of identification aimed to strengthen brand recognition, brand integrity, improved brand loyalty and perfect corporate identity in the marketplace. Being a perfect marketing tool, a company symbol used to promote company’s ethos, principles, mission etc. in the form of right business message among prospective clients. A good logo is the core essence of a business, helping to reflect a modern sensibility of a company to create long lasting impression.

Wedding Photography as well as hip design

© Laura Sauter 2011 617.780.6485 www.agencybel.com

10/24/2016 photography

You love us for our branding and design work, but maybe didn’t know we offer photography as well! Hire us for Wedding Photography, portraiture, as well as product and event photography.

The wedding day vibe
This was a wonderful wedding which took place on a Cohasset estate a few summers back. The bride utilized her parents barn as a key feature for the day. The aesthetic was “barn chic”, the music selection eclectic, and the food organic. Even though it poured that June day, the photography captured the essence of the Victorian estate, the casual vibe, and the love between the couple.

Hire Us Today for Creative Concept Development

09/17/2016 brand strategy, Identity and Branding

Agency Bel collaborates with individual clients as well as with larger agencies and design firms. In addition to design, we specialize in concept development, and creative team support. The Boston Group, and NY’s FutureBrand have used our expertise to amplify their offerings.
Partner with us today! 617.780.6485

Strategic Brainstorming Facilitation

09/17/2016 brand strategy, Identity and Branding

Brand Vision Sessions as a Part of the Strategic Process

Agency Bel helps clients see their own company with new eyes. We facilitate half day / full day vision sessions and brainstorming sessions. This *may* get clients out of their comfort zone, so we usually supply ourselves with ample coffee and m&ms.

Rebranding an Agency

09/06/2016 Identity and Branding, studio life

Rebranding an Agency

The new identity and design system for Agency Bel, our boutique branding agency. I thought it might be helpful to get a sneak peak into how we work, and our design process. Only slide that is missing is our competitive analysis. THAT’s a secret.

Identity Design Process for Nantucket Music School

signage, wayfinding, and environmental graphics for 56 Center on Nantucket

09/06/2016 Environmental Graphic Design

I thought it might be helpful to get a sneak peak into how I work, and my design process. This project was for 56 Center in Nantucket. It was a 1800s mansion bought by the philanthropic nonprofit ReMain, spearheaded by Wendy Schmidt