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How do you build a strong brand

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Brand Strategy Today

What does this picture have to do with brand strategy? At the 1965 Newport Folk Festival, Bob Dylan went electric. He plugged his guitar into an amp and proceeded to play his first all-electric set. The chords were the same as before, but the arrangements were new—a new sound for a new age. A lot of traditionalists hated it. But Dylan was never afraid to try something new, and it’s safe to say he was onto something when he went electric. 

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Happy Entrepreneur

Laura helped me strategize and brand myself in a way that is true to who I am and shows my passion for holistic foot care. I know I made the right choice with Laura Sauter and Agency Bel.
Nadege Montplaisir, Nurse Practioner, NYOTA Medical Footcare

What Is Branding and Why Is It Important for Your Business ?

Branding is a process of developing and applying sets of features to an organization so that the audiences and customers can engage and interact with its products and services.

Sometimes the word “branding” can be intimidating. You may be thinking, “What’s my brand? How should I know?” Well, your brand encompasses how you are different than your competitors, but it doesn’t stop there. It involves your approach, your aesthetic, your value, your core. So if you’re stuck thinking about your brand, first of all consider hiring someone who has helped others develop their brand and represent it visually. Second, start a dialogue with yourself that starts with, “How do I stand out? What makes me different? What’s my value add?”And always keep in mind what you’re trying to achieve. It’s the core of everything you do.

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How to Market to Millennials

To appeal to millennials, brands need to prioritize their status and make them feel special in every step of the purchase journey

To appeal to millennials, brands need to prioritize their status and make them feel special in every step of the purchase journey. This cohort stands out the most from the average internet user in wanting brands to improve their image and reputation. They’re a status-seeking bunch and are unlikely to be intrigued by brands that don’t make them stand out from the crowd.

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Marketing during covid

#IHAQ asked Laura Sauter from AgencyBel about which brands have positioned themselves well during the pandemic. We also speak about marketing during covid and what consumers are looking for.

Comprehensive brand strategy must consider the critical importance of color

Consider a red can of cola; blue striped capital letters, a black apple, and yellow arches –what brands come to mind? In each instance, color is the predominate element of identification and association with a brand. Color enables us to instantly recognize and draw emotional associations to a brand.

Color is far more than a simple aesthetic consideration in the tool kit of components that make up brand identity and experience.

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What You Need To Know About Naming Your Company Or Product

So you’ve got something to name. Maybe it’s a new thing, maybe it’s an old thing that needs a new name, maybe it’s a new thing that is the result of two old things coming together. No matter the reason, we’ve got you covered. 

Below, we lay out the pros, cons, and costs associated with every way you could tackle this naming project – and provide additional resources and recommendations for whichever path you choose to take.


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Why A Name Is Worth Your Time

A name is basically a first impression. It’s important to make a good one

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6 Signs of a Conscious Brand

Conscious Brands are: Empathetic, Multisensory, Habitual, Reformist, Collective and Moral. 

This new ‘Conscious Brand is capable of being more responsive (to desires, moods and culture) and more responsible (helping people, partners and the planet grow). 

To be ‘conscious’ means to be aware of and respond to your surroundings. So by calling for more conscious brands, we are calling for businesses to stop ignoring – consciously or not – the world around them.

And there’s a lot that brands often choose to ignore. For example, debates surrounding race, privilege, inequality, fake news, automation and climate change that all make for front page news are often uncomfortable arenas for brands – especially those which lack a genuine sense of purpose. 

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