The Kaava leadership asked our agency to create a new identity, and relevant start up collateral materials, such as stationary, and website look and feel. Crafting a New Business Model: Kaava Corporation, formerly BBI Systems, decided to evolve its business model from one focused on managing online communities for major corporations like AOL, to one devoted to providing business insights based on what people in online communities say about companies, brands, goods and services. As a result of this decision, BBI needed an entirely new business identity, name, logo, brand and corporate b2b site (architecture, visual design and content). In addition to the conventional challenges associated with such a transition, BBI also faced obstacles associated with the fact that its new market is still in the early stages of development, but is quite crowded.
Kaava, loosely translated from the Finnish, means “pattern.” The company is now focused on deciphering patterns of the consumer experience as they appear in online discussion of everything from specific consumer products, to corporate services, to marketing campaigns and even entire business categories or industries. As the world moves increasingly online, so do its opinions and beliefs – in the form of millions of difficult-to-analyze web-based conversations.
Agency Bel helped us to create a unique and compelling identity.
Our client could not have been happier with the result.
—Nicholas Gould, CEO Catalyst Group Design