Ad campaign for Canadian B to B Insurance Company
Northbridge Insurance has already communicated the reasons behind the integration. Now you want to present who you are. Something new – a forward thinking company pushing the boundaries of excellence. With committed and dedicated innovators of insurance – going above and beyond to deliver excellence in service and products.
Objective: Continue to build brand awareness while taking informing and engagement to the next level.
Attribute Focus:
- Delivering the wow (bold, fresh, new and exciting, passionate, innovative, creative, intelligent, excellence)
- Partnership (dedication, connected, camaraderie, collaborative, respect, market specialization in terms of understanding their business)
- Big with small (best of both worlds, stature with friendliness, approachability, market specialization)
Laura is an incredibly talented and creative branding professional who applies strategy, intelligence and depth to all of her designs.
Lynda Carrol VP, Corporate Marketing and Communications