Wagamama, UK restaurant chain
International Japanese noodle franchise Wagamama makes its U.S. debut, and it’s an instant Faneuil Hall phenom that’s already attracting hordes of tourists and area workers; streamlined yet sprawling indoors and out, it’s ladling up inexpensive ramen, curries, stir-fries and more to be washed down with beer, wine and fresh juices.
All eyes were on Laura and the Gensler team to assure we correctly interpreted this UK chain for US audiences. Environmental graphic design components include: cherry blossom-inspired light wall for lower level private eating area, construction surround, graphic printed shades and more.