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AgencyBEL uses the power of branding – strategy, visual and verbal identity – to help organizations stand out from the crowd. Making them more memorable, and easier to understand, with or without a change of name or logo. As an established agency in Boston, AgencyBEL is ideally positioned to help. Organizations usually come to us when they want to change the way they look, and the way they’re perceived. We help them develop a vision of where they want to go, and inspire them to get there. Whether your organization requires a brand refresh, or a brand reinvention, we can help. Throughout the process we’ll think strategically, creatively and objectively. We’ll deliver tangible, not tangential, creative solutions. And harness the power of branding to bring your business strategy alive. A creative studio specializing in brand identity, art direction and design. We collaborate with a wide range of clients to create tailored design solutions and authentic brand experiences. We deliver intelligent strategy, gracefully articulating a brand’s unique story, successfully connecting clients with their desired audience. (re)IGNITE YOUR BRAND.
AgencyBEL uses the power of branding – strategy, visual and verbal identity – to help organizations stand out from the crowd. Making them more memorable, and easier to understand, with or without a change of name or logo. As an established agency in Boston, AgencyBEL is ideally positioned to help. Organizations usually come to us when they want to change the way they look, and the way they’re perceived. We help them develop a vision of where they want to go, and inspire them to get there. Whether your organization requires a brand refresh, or a brand reinvention, we can help. Throughout the process we’ll think strategically, creatively and objectively. We’ll deliver tangible, not tangential, creative solutions. And harness the power of branding to bring your business strategy alive. A creative studio specializing in brand identity, art direction and design. We collaborate with a wide range of clients to create tailored design solutions and authentic brand experiences. We deliver intelligent strategy, gracefully articulating a brand’s unique story, successfully connecting clients with their desired audience. (re)IGNITE YOUR BRAND.
AgencyBEL uses the power of branding – strategy, visual and verbal identity – to help organizations stand out from the crowd. Making them more memorable, and easier to understand, with or without a change of name or logo. As an established agency in Boston, AgencyBEL is ideally positioned to help. Organizations usually come to us when they want to change the way they look, and the way they’re perceived. We help them develop a vision of where they want to go, and inspire them to get there. Whether your organization requires a brand refresh, or a brand reinvention, we can help. Throughout the process we’ll think strategically, creatively and objectively. We’ll deliver tangible, not tangential, creative solutions. And harness the power of branding to bring your business strategy alive. A creative studio specializing in brand identity, art direction and design. We collaborate with a wide range of clients to create tailored design solutions and authentic brand experiences. We deliver intelligent strategy, gracefully articulating a brand’s unique story, successfully connecting clients with their desired audience. (re)IGNITE YOUR BRAND.
AgencyBEL uses the power of branding – strategy, visual and verbal identity – to help organizations stand out from the crowd. Making them more memorable, and easier to understand, with or without a change of name or logo. As an established agency in Boston, AgencyBEL is ideally positioned to help. Organizations usually come to us when they want to change the way they look, and the way they’re perceived. We help them develop a vision of where they want to go, and inspire them to get there. Whether your organization requires a brand refresh, or a brand reinvention, we can help. Throughout the process we’ll think strategically, creatively and objectively. We’ll deliver tangible, not tangential, creative solutions. And harness the power of branding to bring your business strategy alive. A creative studio specializing in brand identity, art direction and design. We collaborate with a wide range of clients to create tailored design solutions and authentic brand experiences. We deliver intelligent strategy, gracefully articulating a brand’s unique story, successfully connecting clients with their desired audience. (re)IGNITE YOUR BRAND.
AgencyBEL uses the power of branding – strategy, visual and verbal identity – to help organizations stand out from the crowd. Making them more memorable, and easier to understand, with or without a change of name or logo. As an established agency in Boston, AgencyBEL is ideally positioned to help. Organizations usually come to us when they want to change the way they look, and the way they’re perceived. We help them develop a vision of where they want to go, and inspire them to get there. Whether your organization requires a brand refresh, or a brand reinvention, we can help. Throughout the process we’ll think strategically, creatively and objectively. We’ll deliver tangible, not tangential, creative solutions. And harness the power of branding to bring your business strategy alive. A creative studio specializing in brand identity, art direction and design. We collaborate with a wide range of clients to create tailored design solutions and authentic brand experiences. We deliver intelligent strategy, gracefully articulating a brand’s unique story, successfully connecting clients with their desired audience. (re)IGNITE YOUR BRAND.
AgencyBEL uses the power of branding – strategy, visual and verbal identity – to help organizations stand out from the crowd. Making them more memorable, and easier to understand, with or without a change of name or logo. As an established agency in Boston, AgencyBEL is ideally positioned to help. Organizations usually come to us when they want to change the way they look, and the way they’re perceived. We help them develop a vision of where they want to go, and inspire them to get there. Whether your organization requires a brand refresh, or a brand reinvention, we can help. Throughout the process we’ll think strategically, creatively and objectively. We’ll deliver tangible, not tangential, creative solutions. And harness the power of branding to bring your business strategy alive. A creative studio specializing in brand identity, art direction and design. We collaborate with a wide range of clients to create tailored design solutions and authentic brand experiences. We deliver intelligent strategy, gracefully articulating a brand’s unique story, successfully connecting clients with their desired audience. (re)IGNITE YOUR BRAND.

WE ARE A BRAND STRATEGY DESIGN CONSULTANCY

We help businesses grow, launch products, and build enduring relationships with their most valuable customers

We worked with AgencyBel to help us create and launch our new branding. The process was smooth, ordered and organized. And very creative! Laura helped us dig deeply into our history, our purpose and our successes to determine the message that would drive our new branding. The process was professional and thoughtful.
Jeff S. - Owner of an Interior Design Firm
Laura has been a great addition to our team. Her skilled design work and quick turn around time have been a great asset to us. She has given our business a competitive edge though her creativity and ingenuity. I would recommend her to anyone seeking improvements to their branding and advertising campaigns.
Chris H. - VP, Landscape Architecture FirmColorado
As an architectural designer I was looking for a marketing agency to collaborate with, who understands my industry and shares my aesthetic values. Laura has been a joy to co-create with! She has wonderful ideas that resonate because she's an adept listener and worked with my sensibilities. I highly recommend Agency Bel if you are looking for a fun, professional and timely marketing/ branding firm.
Tim P. - CEO Tiny Home Designer and ManufacturerCalifornia
As our off site Creative Director, she has worked well with multiple teams simultaneously from afar. Laura has a keen eye for detail. Communication with her is consistent and easily understood. Taste, style, professionalism, she’s got it all!
Scott D. - Owner, Landscape Architecture FirmColorado
Laura offers great knowledge, sophistication and experience in her field. She is an excellent communicator and intuitive to a client’s needs. Laura maintains excellent focus that has helped add value to our brand. Working with her on both our graphic design and branding has been highly productive and enjoyable.
Kim R. - Fine Lighting Designer
The most unbelievable attention to detail, and amazing designs!
Shannon M - Homegoods VP of Marketing
If you are looking for a go getter with a very creative mind and a friendly demeanor, give Laura a call!
Keven H. - Fine Home Building and Remodeling
Laura’s professionalism is only exceeded by her creativity and her sensitivity to the needs of her clients.
Anthony M. - Furniture ManufacturerNew York City
Laura is an amazingly talented woman who helped me transform a raw idea into a complete branding concept. Laura’s creativity, out-of-the-box thinking and strategic guidance has led to me launching the entrepreneurial venture of a lifetime!
Gina G. - Beverage Entrepreneur
Laura is a genius when it comes to getting to the core of the story and image a business is looking to tell and project. She can easily pivot as the creative process develops. I highly recommend Laura if you are looking to develop a new brand or re-brand an existing product or company.
Karla G. - Owner, Law Firm
Laura is one of the most savvy and creative design professionals in the industry today. In our first working session, she gave me a suggestion that now frees up 4-5 hours of my time every week. I highly recommend Laura for any creative marketing or design work that you or your company needs.
Matt Z. - Business Consultant
Laura was able to translate the numerous different services and ideas of our company into a well-conceived logo and brochure design. She quickly understood the message that we required to send and was tireless in creating a solution that met that need in a timely fashion. We are confident that our marketing materials resonate well with our diverse audience and business partners.
Gregg C. - Owner, Educational Company
We wanted to greet the marketplace with a bang — Agency Bel’s corporate identity solution gave us just that professional edge we needed to compete with products such as PriceWaterhouseCooper’s money tree.
Bruce S. - Financial Services Entrepreneur
Laura was able to take a few hints of who I was from by looking at my photography, talking to me, and seeing things in the world that I liked and created an amazing business logo. Talking with her is always easy and straight. I’m hiring her for all of my design needs.
Roger R. - Photographer
Laura’s work is original, creative, and inspiring. She helped us to discern our brand and visualize it in ways that we hadn’t considered. Communicating with Laura has been very easy and her flexibility and willingness to adapt have made working with her a pleasure.
Patrick D. - Business OwnerTexas
Laura’s skill set is rare and unique: one-third project manager, one-third designer and one-third interpreter. She is a fabulous listener; communicator. It is rare to find a designer that can speak our language and our customers language all in one design.
Olivia B. - Real Estate Broker
Laura is the bomb !! She has tremendous energy, intelligence, and creativity. If you are looking for a designer with effective project management skills, you won’t go wrong with Laura.
J. Casey. - General Manager, RadioBoston, Massachussettes
Laura's commitment to finding exactly what motivates a client, and what their end desired result is, is unmatched. I am thrilled with the logo and related branding package she created. She is both patient and collaborative with her clients which is a huge benefit when starting a new company or looking to re-brand.
Karla G. - Owner, Law Practice
Laura was instrumental in helping me think about my brand and my company as a first time entrepreneur. From the thought provoking questions to the feedback from friends and colleagues, she helped create a vision for what could be possible for my future. The branding workshop was amazing and an experience I continue to reflect and draw on!
Ellen G. - Leadership Coach
I loved working with Laura. She's thoughtful and innovative and she exceeded my expectations. She asked me challenging questions that got to the heart of all I was looking to accomplish. She's a fantastic listener and was able to transform an idea into a viable and creative design. I highly recommend her as I'm certain you will be thrilled with her work but more so with the relationship of working with her.
Dan D. - Leadership Coach
Laura has an extraordinarily creative mind and the empathy to connect with the pain points and aspirations of both her clients and their clients. I default to the Tetris method of solving problems--everything is tumbling down so just fit all the pieces into the space available! Laura's passion and talent interrupt and redirect that thinking at every turn.
Allison B. - WriterLos Angeles, California
Laura helped me design a custom logo for my company, and worked with me on branding from soup to nuts. Her process was thorough and supportive and I felt like she really understood my company and my goals. I'd highly recommend her for logo and branding projects.
Emily S. - Home Organizer
Laura is a great brand strategist who executes really thoughtful and creative marketing campaigns for her clients. Smart, nimble and responsive, Laura is a terrific marketing partner.
Christopher S. - Real estate Attorney
If you are looking for a go getter with a very creative mind and a friendly demeanor, give Laura a call!
Joe A. - Corporate Board Development & Governance Expert
Working with Laura was amazing - she was attentive, creative, professional and fast. I just started a new fitness and wellness company and needed to figure out my brand and image. I decided to work with Laura honestly because she asked the right questions. She was proactive and I could tell right away that she could see my vision and understand what I was saying. Best part - she hit the nail on the head! I absolutely LOVE my logo and the entire process was enjoyable and quick.
Erin M. - Health and Wellness Entrepreneur
In addition to my brand strategy and identity, Laura did other design work for me quickly and efficiently and helped me out of a bind. She is a great designer, and what makes her different from others is her mindset and personality - she is truly talented and a great person to work with. Highly recommend her and her services.
Erin M. - Health and Wellness Entrepreneur
Laura supported my business strategy. Now she is helping me to expand my product line. She has a very creative mind, is very friendly, personable, relatable and a great listener. She is a true professional. It was such a pleasure doing business with her!
Tanya W. - Specialist CBD Health and Wellness
As Secretary of the Association of PAs in Psychiatry, I sought board approval to re-invigorate our brand via a redesign of our logo, originally designed in 1998. I recruited Agency Bel to evaluate our existing design and bring it a modernized appearance still utilizing the spirit of the original design. We were thrilled with the options provided and quickly moved forward with one we chose unanimously — not always an easy feat to accomplish among a board of directors! Agency Bel was a wonderful collaborator throughout this process and I would certainly return for further branding strategy.
Jessica S. - National Health and Wellness Non Profit
Laura stuns me with her designs. I love working with her! She is professional and very knowledgeable about brand creation and differentiation. I highly recommend her to anyone looking for a new brand, refresh or design work. It’s truly a pleasure and the result will be delightful!
Stacey B. - Health Care Advocate
From the moment I met Laura at Agency Bel, I knew she was the branding expert I needed. Nearly two years later, I spend almost as much time answering the question “Who did your marketing?” as I do fielding questions about podiatry! Laura helped me strategize and brand myself in a way that is true to who I am and shows my passion for holistic foot care.
Nadege M. - Healthcare Entrepreneur
Agency Bel has been a tremendous resource for our upstart business. Laura helped us with multiple aspects from designing our logo to helping with radio spots. Her energy and enthusiasm was always apparent and her knowledge of branding helped us keep our product hip and relevant. Without Laura I am confident we would not have the understanding needed to produce a successful product that relates to people in todays market!
Ryan S. - Sports Club OwnerColorado
Highly recommend Laura and her team! Implementing Laura’s guidance to our overall brand theme has made building our website, posting on social media and selling product a whole lot easier! Their streamlined process was deliberate, speedy, professional and we are absolutely in love with our new brand!
Max C. - Health and Wellness Entrepreneur
Since launching the Nyota brand last year with Laura Sauter of Agency Bel, my mobile foot care clinic’s referrals have shot through the roof! I have at least three to four referrals from primary care doctors each week, translating to 50 to 70% growth. All because of the marketing materials Laura designed! When patients see my business cards, brochures, trade show graphics or see my branded car zoom by, they know Nyota is a legit clinic. The Nyota brand is on par with iconic brands like Coca-Cola and Nike. People know Nyota when they see it. If that isn’t great branding, what is?
Nadege M. - Healthcare Entrepreneur
Laura does a great job of going beyond what you sell and learns why a customer might buy your product. She wants to tell a story about your product looking at every detail of color, font, images, etc.. When working on the brand she goes through many iterations until the final product portrays the brand and not just a particular product you sell
Jim W. - CBD Health and Wellness
Three years after our business launched, we still didn’t have a logo that we loved, much less an entire brand theme. Agency Bel helped us get clear on who we wanted to be as a brand, and guided us to help make it happen! Laura not only designed a fantastic logo, but also designed a professional packaging system for our new bath salt product that we absolutely LOVE!
Max C. - Owner, Vitality Salts
Laura really helped us to create a unique and compelling identity. Our client could not have been happier with the result.
Nick G. - CEO, Digital AgencyNew York City
Laura is an incredibly talented and creative branding professional who applies strategy, intelligence and depth to all of her designs.
Lynda C. - VP, Corporate MarketingToronto, Canada
Laura Sauter is by far, the best designer I’ve ever worked with.
Lisa M. - VP, Marketing
Laura is an extremely talented designer and brand strategist. Her work is innovative, thoughtful and always beautiful. Her process is thorough, she really takes the time to understand her clients and what they are looking to accomplish. She has over 20 years experience and has helped a wide variety of industries.
Emma L. - Financial Services
Laura provided strategic art direction for the multi-million dollar implementation of our new brand including comprehensive visual guidelines across multiple media. The result was a powerful and inspiring image of our company. A pleasure to work with, Laura continually delivered exceptional design with depth and intelligence.
Lynda K. - VP, Corporate Marketing
Laura faced a real challenge developing the identity for our product, which is focused on chemistry and engineering. Laura developed a mark that instantly expressed the benefits and the “magic” of the product in a way that was true to the innovation, yet was still appropriate to our business to business channel. She truly “got it”.
Lisa M. - VP Marketing
Thank you for everything you taught me a long the way, on a site which was difficult for everyone to get off the ground in a culture which is some times resistant to change. We appreciate your patience, the passion and optimism you brought to the project.
Amy R. - Director of Corporate Advertising
Laura is a brand professional and is an expert at what she does. She is thoughtful and professional. She offers the perfect alternative to large agency services providing a source for affordable, personalized and efficient brand marketing that helps augment Marketing initiatives.
VP, Healthcare Marketing
With Agency Bel, you don’t just get talent and creative, you get a partner who will understand your business and not be shy about making key strategic suggestions for how to transform your message into high impact marketing pieces
Non Profit Director of OperationsSan Francisco, California
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CPG, Food and Beverage Brands
Builders and Architects
Professional Service Providers
Agency Bel Services
juti_website CPG

CGP, Food and Beverage

I work with emerging and innovative companies through branding, packaging, product launches, and marketing. I craft solutions that resonate with audiences, drive sales, and build brand equity. I help ensure CPG companies succeed in the competitive retail landscape.

Builders and Architects

Builders, developers, architects and interior designers rely on me for their critical branding and marketing needs. I create branding solutions that resonate, drive engagement, and build long-term equity. I help your firm stand out in a competitive market and achieve success.

DEVELOPER+ARCHITECTS
services

Professional Service Providers

I build brands that inspire. My clients leverage strategy, design, branding and marketing to stand out in the marketplace.  By expressing a company’s personality and values, I create marketing that attracts new customers. My expertise helps service businesses enhance their brand visibility, engage clients, and grow.

Strategy

Whether a company is new to market or evolving, I work with businesses and organizations of all sizes to clarify their purpose, find their voice, understand their customers and define their goals.

LEARN MORE ABOUT STRATEGY

strategy
Nyota Medical Footcare

Branding

I build purposeful brands that inspire. Branding is about expressing a company’s personality and values, building a comprehensive and consistient experience that resonates with customers and nurtures lasting relationships.

LEARN MORE ABOUT BRANDING

Naming

From the moment you engage AgencyBel to final name selection our team is focused on guiding you toward creative solutions that surprise and excite you and that are ownable and protectable as trademarks. 

LEARN MORE ABOUT NAMING

Agency Bel Naming
Marketing

Marketing

I build brands that inspire. Branding is about expressing a company’s personality and values, building a comprehensive and consistient experience that resonates with customers and nurtures lasting relationships.

LEARN MORE ABOUT MARKETING

Laura Sauter is Agency BEL

I create effective strategies, powerful identities, and memorable marketing to connect people to brands, businesses and organizations.

I’m Laura, the founder of Agency Bel and a strategic brand consultant with a knack for blending creativity, strategy, and a deep understanding of people. With roots as a New York City agency creative and a Midwest retail creative director, I’ve spent over two decades leading my boutique agency, helping leaders in diverse industries bring their visions to life.

At Agency Bel, every project starts with a belief in the power of connection. I work closely with clients to understand not just their business goals but the values, passions, and stories that make them unique. Whether guiding a startup through a transformative rebrand or helping an established company navigate change, my focus is on delivering strategies that balance big-picture vision with actionable steps.

WHAT SETS US APART
Guided by a people-first philosophy, I combine strategic intuition with a collaborative approach, empowering clients to see their brand as more than just a logo. It’s a living, breathing story that fosters trust and engagement. My work is grounded in helping clients feel confident, connected, and capable of creating lasting relationships with their own audiences.

At Agency Bel, we don’t just design brands—we cultivate them, ensuring every detail aligns with your mission, values, and goals. Together, we’ll build a brand that resonates deeply and drives real impact.

Let’s team up to create something extraordinary. Your brand has a story to tell—and I’m here to help you share it.

Work With Laura

Don’t take my word for it. Let my clients share their experiences.

Let’s Connect

Book a Call

I work with companies of all types and sizes.

  • Consumer Brands
  • Food and Beverage Companies
  • Design and Architectural Firms
  • Corporate In House to Update Graphics and Standards
  • Personal Services and Coaches
  • Startups and Entrepreneurs
  • Private Equity and Founder Owned Companies
  • Fortune 1,000 Companies
  • Non Profit Strategic Planning and Brand Aweness Campaigns

Marketing and branding needs are as unique as your business

Your business comes down to your brand. It’s how you stand out from competitors, reach customers and the media, increase sales, and boost revenue. So if you haven’t defined your brand, the world won’t see how great you are or all the value you can bring.

Agency Bel has the clear vision and deep marketing expertise to deliver brand strategy and development that can’t be surpassed.

We’ll help you achieve your business goals by building a rock solid brand — which all starts with clearly articulating your message, mission, audiences, and key differentiators.