![AgencyBEL uses the power of branding – strategy, visual and verbal identity – to help organizations stand out from the crowd. Making them more memorable, and easier to understand, with or without a change of name or logo. As an established agency in Boston, AgencyBEL is ideally positioned to help. Organizations usually come to us when they want to change the way they look, and the way they’re perceived. We help them develop a vision of where they want to go, and inspire them to get there.
Whether your organization requires a brand refresh, or a brand reinvention, we can help. Throughout the process we’ll think strategically, creatively and objectively. We’ll deliver tangible, not tangential, creative solutions. And harness the power of branding to bring your business strategy alive.
A creative studio specializing in brand identity, art direction and design. We collaborate with a wide range of clients to create tailored design solutions and authentic brand experiences. We deliver intelligent strategy, gracefully articulating a brand’s unique story, successfully connecting clients with their desired audience. (re)IGNITE YOUR BRAND.](https://agencybel.com/wp-content/uploads/2023/03/slider-images_2500x800-scaled.jpg)
![AgencyBEL uses the power of branding – strategy, visual and verbal identity – to help organizations stand out from the crowd. Making them more memorable, and easier to understand, with or without a change of name or logo. As an established agency in Boston, AgencyBEL is ideally positioned to help. Organizations usually come to us when they want to change the way they look, and the way they’re perceived. We help them develop a vision of where they want to go, and inspire them to get there.
Whether your organization requires a brand refresh, or a brand reinvention, we can help. Throughout the process we’ll think strategically, creatively and objectively. We’ll deliver tangible, not tangential, creative solutions. And harness the power of branding to bring your business strategy alive.
A creative studio specializing in brand identity, art direction and design. We collaborate with a wide range of clients to create tailored design solutions and authentic brand experiences. We deliver intelligent strategy, gracefully articulating a brand’s unique story, successfully connecting clients with their desired audience. (re)IGNITE YOUR BRAND.](https://agencybel.com/wp-content/uploads/2023/03/slider-images_2500x8002-scaled.jpg)
![AgencyBEL uses the power of branding – strategy, visual and verbal identity – to help organizations stand out from the crowd. Making them more memorable, and easier to understand, with or without a change of name or logo. As an established agency in Boston, AgencyBEL is ideally positioned to help. Organizations usually come to us when they want to change the way they look, and the way they’re perceived. We help them develop a vision of where they want to go, and inspire them to get there.
Whether your organization requires a brand refresh, or a brand reinvention, we can help. Throughout the process we’ll think strategically, creatively and objectively. We’ll deliver tangible, not tangential, creative solutions. And harness the power of branding to bring your business strategy alive.
A creative studio specializing in brand identity, art direction and design. We collaborate with a wide range of clients to create tailored design solutions and authentic brand experiences. We deliver intelligent strategy, gracefully articulating a brand’s unique story, successfully connecting clients with their desired audience. (re)IGNITE YOUR BRAND.](https://agencybel.com/wp-content/uploads/2023/03/slider-images_2500x8003-scaled.jpg)
![AgencyBEL uses the power of branding – strategy, visual and verbal identity – to help organizations stand out from the crowd. Making them more memorable, and easier to understand, with or without a change of name or logo. As an established agency in Boston, AgencyBEL is ideally positioned to help. Organizations usually come to us when they want to change the way they look, and the way they’re perceived. We help them develop a vision of where they want to go, and inspire them to get there.
Whether your organization requires a brand refresh, or a brand reinvention, we can help. Throughout the process we’ll think strategically, creatively and objectively. We’ll deliver tangible, not tangential, creative solutions. And harness the power of branding to bring your business strategy alive.
A creative studio specializing in brand identity, art direction and design. We collaborate with a wide range of clients to create tailored design solutions and authentic brand experiences. We deliver intelligent strategy, gracefully articulating a brand’s unique story, successfully connecting clients with their desired audience. (re)IGNITE YOUR BRAND.](https://agencybel.com/wp-content/uploads/2023/03/slider-images_2500x8004-scaled.jpg)
![AgencyBEL uses the power of branding – strategy, visual and verbal identity – to help organizations stand out from the crowd. Making them more memorable, and easier to understand, with or without a change of name or logo. As an established agency in Boston, AgencyBEL is ideally positioned to help. Organizations usually come to us when they want to change the way they look, and the way they’re perceived. We help them develop a vision of where they want to go, and inspire them to get there.
Whether your organization requires a brand refresh, or a brand reinvention, we can help. Throughout the process we’ll think strategically, creatively and objectively. We’ll deliver tangible, not tangential, creative solutions. And harness the power of branding to bring your business strategy alive.
A creative studio specializing in brand identity, art direction and design. We collaborate with a wide range of clients to create tailored design solutions and authentic brand experiences. We deliver intelligent strategy, gracefully articulating a brand’s unique story, successfully connecting clients with their desired audience. (re)IGNITE YOUR BRAND.](https://agencybel.com/wp-content/uploads/2023/03/slider-images_2500x8005-scaled.jpg)
![AgencyBEL uses the power of branding – strategy, visual and verbal identity – to help organizations stand out from the crowd. Making them more memorable, and easier to understand, with or without a change of name or logo. As an established agency in Boston, AgencyBEL is ideally positioned to help. Organizations usually come to us when they want to change the way they look, and the way they’re perceived. We help them develop a vision of where they want to go, and inspire them to get there.
Whether your organization requires a brand refresh, or a brand reinvention, we can help. Throughout the process we’ll think strategically, creatively and objectively. We’ll deliver tangible, not tangential, creative solutions. And harness the power of branding to bring your business strategy alive.
A creative studio specializing in brand identity, art direction and design. We collaborate with a wide range of clients to create tailored design solutions and authentic brand experiences. We deliver intelligent strategy, gracefully articulating a brand’s unique story, successfully connecting clients with their desired audience. (re)IGNITE YOUR BRAND.](https://agencybel.com/wp-content/uploads/2023/03/slider-images_2500x8006-scaled.jpg)
WE ARE A BRAND STRATEGY DESIGN CONSULTANCY
We help businesses grow, launch products, and build enduring relationships with their most valuable customers
![](https://agencybel.com/wp-content/uploads/2022/07/Clients_bw_sm.png)
Whether a company is new to market or evolving, I work with businesses and organizations of all sizes to clarify their purpose, find their voice, understand their customers and define their goals.
![strategy strategy](https://agencybel.com/wp-content/uploads/elementor/thumbs/strategy-scaled-q4jl8ch2e4qcwc1brp5lhji7q49kacycvgjay8az28.jpg)
![Nyota Medical Footcare Nyota Medical Footcare](https://agencybel.com/wp-content/uploads/elementor/thumbs/Nyota-Medical-Footcare-q4jldut0g69uy218lkvvlngh2f40ehtpyq6r7m4wlc.png)
I build purposeful brands that inspire. Branding is about expressing a company’s personality and values, building a comprehensive and consistient experience that resonates with customers and nurtures lasting relationships.
From the moment you engage AgencyBel to final name selection our team is focused on guiding you toward creative solutions that surprise and excite you and that are ownable and protectable as trademarks.
![Naming Agency Bel Naming](https://agencybel.com/wp-content/uploads/elementor/thumbs/IMG_2720-1-q4jl3q3msgeltcqzr78mq7hmkx1lfxlv8l2d095nnk.jpg)
![Marketing Marketing](https://agencybel.com/wp-content/uploads/elementor/thumbs/Marketing-q4jlcmmliykxf3xzaoug0rxsu8eec0de1v4o18qg3k.jpg)
I build brands that inspire. Branding is about expressing a company’s personality and values, building a comprehensive and consistient experience that resonates with customers and nurtures lasting relationships.
![](https://agencybel.com/wp-content/uploads/2023/03/012_SAUTER_221028_WEB-682x1024.jpg)
Laura Sauter is Agency BEL
I create effective strategies, powerful identities, and memorable marketing to connect people to brands, businesses and organizations.
I’m Laura, a strategic brand consultant with a background as a New York City agency creative, and a midwest retail creative director, and over two decades leading my own boutique agency. Although initially reluctant to embrace entrepreneurship, the passion stuck and Agency Bel has been helping fearless dreamers and leaders in various industries to create and promote their brand through a personalized and strategic approach.
As a brand consultant, each project is unique and requires a tailored solution that takes into account the business problem and context. Agency Bel connects with clients on a personal level, understanding that they are not only business leaders, but also parents, community leaders, yogis, and more. Through this connection, clients become lifelong friends.
Let’s team up to create and promote your brand grounded in strategy but also creating that connection that generates lasting relationships with YOUR clients. I can’t wait to see what we create, together.
Don’t take my word for it. Let my clients share their experiences.
Let’s Connect
I work with companies of all types and sizes.
- Consumer Brands
- Food and Beverage Companies
- Design and Architectural Firms
- Corporate Graphics and Standards
- Personal Services and Coaches
- Startups and Entrepreneurs
- Private Equity and Founder Owned Companies
- Fortune 1,000 Companies
Marketing and branding needs are as unique as your business
Your business comes down to your brand. It’s how you stand out from competitors, reach customers and the media, increase sales, and boost revenue. So if you haven’t defined your brand, the world won’t see how great you are or all the value you can bring.
Agency Bel has the clear vision and deep marketing expertise to deliver brand strategy and development that can’t be surpassed.
We’ll help you achieve your business goals by building a rock solid brand — which all starts with clearly articulating your message, mission, audiences, and key differentiators.
![In a world bombarded with mixed marketing messages, understanding these key strategies and how they can work together to enhance your business is more important than ever. By defining clear strategies on multiple levels, you can create a compelling, consistent brand that resonates deeply with your target audience, turning confusion into clarity and browsers into buyers.](https://agencybel.com/wp-content/uploads/2024/07/AdobeStock_80315726-scaled.jpeg)
Demystifying the Layers of Strategic Marketing: What You Need to Know
![Brand architecture helps brands to organise and structure a framework to allow for independent brand equity, enhanced focus and highly targeted communication. Photo credit PeXELS: henry-&-co](https://agencybel.com/wp-content/uploads/2024/07/pexels-henry-co-2059736-scaled.jpg)
Mastering Brand Architecture: Your Roadmap to Structured Growth
![CPG industry, packaging design, brand audit, innovative packaging, consumer packaged goods market.](https://agencybel.com/wp-content/uploads/2024/07/Vitality-Salts-Co-scaled.jpg)
5 Innovative Ways to Make Your Packaging Stand Out in the CPG Industry
![Hermes Luxurious Leather Purse Hermès Birkin bag displayed in luxury boutique, exemplifying exclusive branding strategy.](https://agencybel.com/wp-content/uploads/2024/07/pexels-nhung-tran-551785520-16690455.jpg)
Hermès Branding Strategy: Mastering Exclusivity and Customer Desire
![Why Great Brands Make Great Businesses — Your Branding Cheat Sheet](https://agencybel.com/wp-content/uploads/2024/07/pexels-magda-ehlers-1329292.jpg)
Why Great Brands Make Great Businesses — Your Branding Cheat Sheet
![](https://agencybel.com/wp-content/uploads/2024/02/Blog-Image-How-Landscape-Architecture-Firms-Can-Leverage-High-Impact-Marketing.png)
How Landscape Architecture Firms Can Leverage High Impact Marketing
![](https://agencybel.com/wp-content/uploads/2024/02/Blog-Image-Branding-for-Non-Profit-Organizations.jpg)
The Power of Brand Strategy for Non-Profit Organizations
![](https://agencybel.com/wp-content/uploads/2024/01/pexels-mohammad-danish-891059-scaled.jpg)
4 questions on brand naming after a merger, acquisition or spin-off
![No matter how you define and distribute your brand promise, how it's perceived and the expectations that are applied is a critical key in cementing your position and reputation. Don't sleep on your promise, be clear both internally and externally.](https://agencybel.com/wp-content/uploads/2023/10/nathan-duck-PzRuJU9v-oc-unsplash-scaled.jpg)