Strategy:

1. Community-Centric Design:

• Conducted research to understand the local community’s interests and needs.
• Designed the space to be inviting and accessible, encouraging public interaction and engagement.

2. Engaging Graphics and Kiosk Concepts:

• Developed vibrant and informative graphics that reflect Zipcar’s brand values of fun, simplicity, and responsibility.
• Created kiosk concepts that provide educational material on urban development, environmental concerns, and sustainable transportation.

3. Themed Community Nights:

• Planned monthly “Zip-Nights” to bring the community together and promote Zipcar’s mission.
• Designed events that encourage interaction, learning, and community building, focusing on topics such as sustainable living, urban mobility, and environmental stewardship.

Execution:

Laura Sauter, with her expertise in environmental graphic design and community engagement, led the project. The team worked closely with Gensler and Zipcar to ensure the design and concepts aligned with Zipcar’s brand and community goals.

Results:

• Vibrant Community Hub: The storefront on Wacker Drive became a lively and engaging space that successfully integrated Zipcar’s operations with public engagement.
• Educational and Engaging Kiosks: The kiosks provided valuable information on topics important to Zipcar and its community, enhancing public knowledge and awareness.
• Successful Community Nights: The themed community nights fostered a sense of community, increased brand awareness, and promoted Zipcar’s values of sustainability and urban mobility.

The community-centric hub for Zipcar on Wacker Drive successfully transformed the space into a vibrant part of the local community. Through engaging graphics, informative kiosks, and themed community nights, Agency BEL helped Zipcar create a space that not only serves operational needs but also fosters community engagement and promotes sustainable urban living.

For more information on how to bring YOUR concepts to life, please reach out.