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Charles River Associates Collateral

Client: Charles River Associates (CRA), Economic and Business Consulting
Location: Global

Project Overview:

Charles River Associates (CRA), a renowned economic and business consulting firm, approached The Boston Group who brought on Agency BEL to develop a comprehensive collateral system that would streamline their marketing communications and enhance their brand presence. The project involved creating a series of brochures, presentation templates, and other marketing materials to better communicate CRA’s value proposition and expertise to their target audience.

Objectives:

  • Develop a cohesive collateral system to support CRA’s marketing and business development efforts.
  • Ensure consistent presentation of branding and positioning messages across all materials.
  • Create brochures and templates that effectively communicate CRA’s expertise in economic and business consulting.
  • Enhance the image and credibility of CRA through professional and visually appealing marketing materials.
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The development of the collateral system for Charles River Associates successfully transformed the firm’s marketing communications, aligning it with their brand positioning and business objectives. By leveraging strategic branding and design, Agency BEL helped CRA create a cohesive and professional brand presence that supports their business development efforts and enhances their market position.
Charles River Associates (CRA), a renowned economic and business consulting firm, approached Agency BEL to develop a comprehensive collateral system that would streamline their marketing communications and enhance their brand presence. The project involved creating a series of brochures, presentation templates, and other marketing materials to better communicate CRA’s value proposition and expertise to their target audience.
Charles River Associates (CRA), a renowned economic and business consulting firm, approached Agency BEL to develop a comprehensive collateral system that would streamline their marketing communications and enhance their brand presence. The project involved creating a series of brochures, presentation templates, and other marketing materials to better communicate CRA’s value proposition and expertise to their target audience.
Charles River Associates (CRA), a renowned economic and business consulting firm, approached Agency BEL to develop a comprehensive collateral system that would streamline their marketing communications and enhance their brand presence. The project involved creating a series of brochures, presentation templates, and other marketing materials to better communicate CRA’s value proposition and expertise to their target audience.

Strategy:

1. Brand Positioning and Audit:

  • Conducted a thorough collateral audit to assess CRA’s existing marketing materials and identify gaps.
  • Developed a brand positioning strategy that emphasizes CRA’s superior analytic capabilities, tailored results-based approach, and deep industry expertise.

2. Collateral System Development:

  • Created a hierarchy of marketing materials, including corporate brochures, practice area brochures, and functional expertise inserts.
  • Designed a consistent and professional visual style across all materials to reinforce CRA’s brand identity.
  • Developed a comprehensive manual to guide the creation and use of marketing materials.

3. Design and Content:

  • Designed brochures with a clear and consistent layout, incorporating key brand messages and industry-specific content.
  • Created PowerPoint templates, newsletter templates, and other communication tools to support CRA’s business development efforts.
  • Used high-quality imagery and design elements to enhance the visual appeal and readability of the materials.

4. Implementation and Training:

  • Provided training and guidelines to CRA’s marketing and communications teams to ensure consistent use of the new collateral system.
  • Supported the rollout of the new materials across CRA’s global offices.

Execution:

Laura Sauter, leveraging her expertise in branding and marketing, led the project. The team worked closely with CRA’s executives and practice leaders to ensure that all materials aligned with the firm’s brand positioning and business goals.

Results:

  • Enhanced Brand Consistency: The new collateral system ensured a consistent presentation of CRA’s branding and positioning messages across all materials.
  • Professional Marketing Materials: The high-quality brochures and templates enhanced CRA’s image and credibility, supporting business development efforts.
  • Improved Communication: The clear and consistent layout of the materials improved the communication of CRA’s expertise and value proposition to clients and prospects.
  • Streamlined Processes: The comprehensive manual and guidelines facilitated the efficient creation and use of marketing materials across CRA’s global offices.

Conclusion:

The development of the collateral system for Charles River Associates successfully transformed the firm’s marketing communications, aligning it with their brand positioning and business objectives. By leveraging strategic branding and design, Agency BEL helped CRA create a cohesive and professional brand presence that supports their business development efforts and enhances their market position.

Charles River Associates (CRA), a renowned economic and business consulting firm, approached Agency BEL to develop a comprehensive collateral system that would streamline their marketing communications and enhance their brand presence. The project involved creating a series of brochures, presentation templates, and other marketing materials to better communicate CRA’s value proposition and expertise to their target audience.
Charles River Associates (CRA), a renowned economic and business consulting firm, approached Agency BEL to develop a comprehensive collateral system that would streamline their marketing communications and enhance their brand presence. The project involved creating a series of brochures, presentation templates, and other marketing materials to better communicate CRA’s value proposition and expertise to their target audience.
Charles River Associates collateral system AgencyBEL branding project Economic consulting marketing materials Professional brochure design Consistent brand messaging Business development support High-quality marketing materials Corporate brochure design PowerPoint templates Marketing communication strategy
The development of the collateral system for Charles River Associates successfully transformed the firm’s marketing communications, aligning it with their brand positioning and business objectives. By leveraging strategic branding and design, Agency BEL helped CRA create a cohesive and professional brand presence that supports their business development efforts and enhances their market position.
The development of the collateral system for Charles River Associates successfully transformed the firm’s marketing communications, aligning it with their brand positioning and business objectives. By leveraging strategic branding and design, Agency BEL helped CRA create a cohesive and professional brand presence that supports their business development efforts and enhances their market position.
Charles River Associates (CRA), a renowned economic and business consulting firm, approached Agency BEL to develop a comprehensive collateral system that would streamline their marketing communications and enhance their brand presence. The project involved creating a series of brochures, presentation templates, and other marketing materials to better communicate CRA’s value proposition and expertise to their target audience.
The development of the collateral system for Charles River Associates successfully transformed the firm’s marketing communications, aligning it with their brand positioning and business objectives. By leveraging strategic branding and design, Agency BEL helped CRA create a cohesive and professional brand presence that supports their business development efforts and enhances their market position.
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