Wedding Library Places Ad into Premium Publication: Martha Stewart Weddings
Client: Claudia Hanlin’s Wedding Library, Wedding Planning and Services
Project: Martha Stewart Weddings Advertisement
Location: New York City
Project Overview:
Claudia Hanlin’s Wedding Library, a premier wedding planning and services boutique in New York City, engaged Agency BEL to design an advertisement for Martha Stewart Weddings. The goal was to create an elegant and captivating ad that would appeal to brides and grooms looking for top-tier wedding planning services.
Objectives:
- Design a sophisticated and eye-catching advertisement for Martha Stewart Weddings.
- Reflect the high-end and personalized nature of Claudia Hanlin’s Wedding Library.
- Attract brides and grooms seeking premium wedding planning services in New York City.
Strategy:
1. Understanding the Brand:
- Conducted a thorough review of Claudia Hanlin’s Wedding Library’s brand identity and services.
- Identified key brand elements to highlight in the advertisement, such as personalized service, attention to detail, and luxury.
2. Design Concept:
- Developed design concepts that align with the aesthetic of Martha Stewart Weddings and the brand image of Claudia Hanlin’s Wedding Library.
- Focused on creating an elegant and timeless look to attract the target audience.
3. Visual Elements:
- Selected high-quality images that showcase the beauty and elegance of weddings planned by Claudia Hanlin’s Wedding Library.
- Incorporated sophisticated typography and layout to create a visually appealing ad.
- Used a color palette that reflects the brand’s luxurious and refined style.
Execution:
Laura Sauter, with her expertise in branding and design, led the project. The team worked closely with Claudia Hanlin to ensure the ad accurately represented her brand and appealed to the target audience of Martha Stewart Weddings.
Results:
- Elegant Advertisement: The final ad design was elegant and captivating, perfectly reflecting the high-end services of Claudia Hanlin’s Wedding Library.
- Increased Visibility: The ad in Martha Stewart Weddings increased visibility and attracted new clients to Claudia Hanlin’s Wedding Library.
- Positive Reception: The sophisticated design and attention to detail received positive feedback from both the client and readers of Martha Stewart Weddings.
Conclusion:
The advertisement for Claudia Hanlin’s Wedding Library successfully showcased the brand’s luxurious wedding planning services, attracting the attention of brides and grooms looking for premium wedding planning in New York City. By leveraging creative design and strategic placement, Agency BEL helped elevate Claudia Hanlin’s Wedding Library’s presence in the highly competitive wedding planning industry.