High Altitude Tennis
Client: High Altitude Tennis LLC, Sports and Recreation
Project Overview:
High Altitude Tennis, based in Parker, Colorado, sought Agency BEL’s expertise to create a comprehensive brand strategy and develop various marketing materials to establish a strong presence in the competitive sports training market. The project involved creating a new logo, advertising campaigns, signage, print brochures, stationery, referral letters, apparel, and a website.
Objectives:
- Develop a cohesive brand strategy to position High Altitude Tennis as a premier private tennis training facility.
- Design a modern and impactful logo that reflects the brand’s values and goals.
- Create advertising materials, including radio ads, print brochures, and signage, to increase brand awareness.
- Develop a professional website to showcase the facility’s offerings and attract new clients.
- Design stationery, referral letters, and apparel to support marketing and business development efforts.
Strategy:
1. Brand Strategy:
- Conducted a brand audit to assess High Altitude Tennis’s current market positioning and identify areas for improvement.
- Developed a brand strategy that emphasizes the facility’s commitment to helping players achieve their full potential through focused, hard work, and determination.
2. Visual Identity:
- Designed a modern and dynamic logo that reflects the high-energy and high-performance environment of High Altitude Tennis.
- Developed a cohesive color scheme and visual style to be used across all marketing materials.
3. Advertising and Marketing Materials:
- Created radio ads and print brochures to increase brand awareness and attract new clients.
- Designed signage for the facility to enhance visibility and create a professional appearance.
- Developed a professional website that highlights the facility’s offerings, training programs, and unique features.
4. Print and Promotional Materials:
- Designed stationery, referral letters, and apparel to support marketing and business development efforts.
- Created custom apparel for staff and clients to promote brand identity and create a sense of community.
Execution:
Laura Sauter, leveraging her expertise in branding and marketing, led the project. The team focused on creating a cohesive and professional brand identity that would resonate with High Altitude Tennis’s target audience and support its business goals.
Results:
- Enhanced Brand Identity: The new logo and visual identity created a modern and professional image for High Altitude Tennis.
- Increased Visibility: The advertising campaigns and signage effectively increased brand awareness and attracted new clients.
- Professional Website: The new website successfully showcased High Altitude Tennis’s offerings, attracting new clients and enhancing the facility’s online presence.
- Consistent Marketing Materials: The cohesive design of stationery, referral letters, and apparel supported business development efforts and reinforced brand identity.
The branding and marketing efforts for High Altitude Tennis successfully transformed the facility’s identity, aligning it with its commitment to helping players achieve their full potential. By leveraging comprehensive branding strategies and creative design, Agency BEL helped High Altitude Tennis establish a strong and engaging brand presence that resonates with clients and supports business growth.