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Half Moon Barbershop, North Carolina

Small business branding Entrepreneur success Barbershop logo Marine vet entrepreneur Jacksonville NC barbershop Unique corporate identity Community-focused business Branding for barbershops AgencyBEL case study Ignite client
New logo for vet owned small business in North Carolina

Project Overview:

Half Moon Barbershop, located in Jacksonville, North Carolina, is a new venture owned by a dedicated Marine vet turned entrepreneur. The barbershop aims to be more than just a place to get a haircut; it seeks to embody the courage, resilience, and spirit of its community. The owner wanted a brand identity that was distinctively strong, traditional, and community-focused, standing out in the local market.

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Objectives:

  • Create a unique and memorable brand identity.
  • Enhance brand visibility and appeal within the competitive personal grooming market.
  • Develop a cohesive brand experience that resonates with the community and attracts loyal customers.

Strategy:

1. Brand Positioning:

  • Positioned Half Moon Barbershop as a community-centric business offering top-notch grooming services.
  • Emphasized the owner’s military background to highlight values of strength, dedication, and resilience.

2. Visual Identity:

  • Designed a logo that captures the essence of strength, tradition, and community.
  • Utilized a color palette and design elements that differentiate the barbershop from competitors and appeal to the target demographic.

3. Marketing Collateral:

  • Developed marketing materials, including business cards, signage, and social media graphics.
  • Ensured all materials were aligned with the brand’s unique aesthetic and messaging.

4. Digital Presence:

  • Created a website that reflects the new branding, incorporating SEO-friendly content to enhance online visibility.
  • Implemented strategic keywords related to barbershop services, community-focused businesses, and Jacksonville grooming services.

Execution:

Laura Sauter, with over 30 years of branding expertise, led the project. The team focused on creating a vibrant and distinctive brand that would resonate with the local community and help Half Moon Barbershop stand out in a competitive market.

Results:

  • Increased Brand Recognition: The unique and bold brand identity helped Half Moon Barbershop stand out in the local market.
  • Client Engagement: The approachable and professional brand image attracted a steady flow of new clients from the community.
  • Growth: Within the first few months, Half Moon Barbershop experienced significant customer growth, establishing a strong client base.

Conclusion:

Half Moon Barbershop’s branding project successfully highlighted the business’s unique position in the market. By embracing a bold and community-focused identity, Half Moon Barbershop was able to differentiate itself from competitors and build a strong, recognizable brand.

For more information on our branding and marketing services, visit Agency BEL.

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