Objectives:

• Develop a personal brand for She & Me, emphasizing the founders’ expertise in targeting and engaging women online.
• Create a cohesive visual identity, including a logo, color scheme, and marketing materials.
• Design a professional website that showcases She & Me’s services and expertise.
• Position She & Me as the go-to consultancy for companies looking to connect with women online.

Strategy:

1. Brand Strategy:

• Positioned She & Me as experts in online content and strategy for women, leveraging their extensive experience and deep understanding of the target audience.
• Emphasized the founders’ unique ability to connect with women through effective web strategies and engaging content.

2. Visual Identity:

• Designed a logo that reflects the personal and professional nature of She & Me’s services.
• Developed a color scheme that aligns with the brand’s values and resonates with the target audience, incorporating shades of grey and plum with accent colors like orange or lime green.
• The spirit of she & me is symbolized by our new logo, which was designed to convey our strength in consulting corporate enterprises in targeting and talking to women online. The ampersand softens the boldness of the primary type, and is elegant, sophisticated, yet subtle. A hint of the feminine. To best offset the colors in the logo and build brand recognition in all communications, it is important to use the positive logo on the cream background. The reverse logo was designed to stand out against our rich blue background. This treatment makes a bold brand statement through use of color.

3. Marketing Materials:

• Created a custom PowerPoint presentation to support She & Me’s business development efforts and showcase their expertise.
• Designed a high-end custom 3-ring binder, sell sheets, brochure, and signage for their promotional needs.

4. Website Design:

• Developed a user-friendly website that highlights She & Me’s services, case studies, and client testimonials.
• Incorporated custom photography and a clean, modern design to enhance the site’s visual appeal and usability.

Execution:

Laura Sauter, with her extensive experience in branding and design, led the project. The team focused on creating a cohesive and professional brand identity that would resonate with She & Me’s target audience and position the company as a leader in online content strategy for women.

Results:

• Strong Personal Brand: The new brand identity effectively highlighted the founders’ expertise and unique value proposition, establishing She & Me as a trusted consultancy.
• Engaging Visual Identity: The logo, color scheme, and marketing materials created a visually appealing and cohesive brand presence.
• Professional Website: The website successfully showcased She & Me’s services and expertise, attracting new clients and enhancing the company’s online presence.

Testimonial:

“Personally, I was surprised about how my initial opinion about what I thought I wanted shifted once I heard your presentation and had some time to reflect on your recommendations. You helped us really hone in on our target market. We are much more clear now.” — Eileen Livers, Co-Founder

“Laura did a phenomenal job listening! She took our opinions and filtered them through her own creative lens. We really liked how she attacked the problem from many angles and gave us so much to think about.” — Kellie Gould, Co-Founder

The branding and launch of She & Me successfully established the company as a leader in online content strategy for women. By leveraging comprehensive branding strategies and creative design, Agency BEL helped She & Me create a strong and engaging personal brand that resonates with their target audience and positions them for success.

Have a personal brand that you want to launch? Let’s talk through it and see if we are a mutual fit.