Boston Interior Architecture firm Charles Street Design rebrand

Boston Interior Architecture firm Charles Street Design rebrand

On helping his interior design firm rebrand after 20 years :

“Laura did a phenomenal job listening! A lot of designers fall into applying their own personal preferences instead of listening to their client. She took our opinions and filtered them through her own creative lens. We really liked how she attacked the problem from many angles and gave us so much to think about.”

The creative process “ah ha’s”:

“Personally I was surprised about how my initial opinion about what I thought I wanted shifted once I heard your presentation and had some time to reflect on your recommendations. You helped us really hone in on our target market. We are much more clear now.”  — Bradley M. Cashin,Charles Street Design


The Press Release announcing the Rebrand:

Interior Design and Planning Renovation Planning & Interiors Announces Expanded Vision and New Name for its Interior Design and Planning Firm

Change produces growth, and growth requires change

BOSTON – Renovation Planning & Interiors, a Boston-based design firm is excited to announce the launch of their new brand identity, logo, and tagline. After initially providing design and planning for home renovations, their 20 years in the residential design business led them in new directions. To better reflect their expanded design services, they will now be known as Charles Street Design. 

During their 20 year history, they have acquired awards for design, and and their work has appeared in magazines such as: Boston Globe Magazine, Design New England, Boston Home Magazine, and New Hampshire Home Magazine. The new name is effective immediately and celebrates Renovation Planning’s double decade anniversary.

Charles Street Design, located in the heart of Beacon Hill, also chose to do this rebrand to better reflect their broader position as a collaborative member of a client’s design team. They take a seat at the table with all project partners – realtors, architects, builders, and landscape architects – to ensure a complete luxury home design experience.

Jeff Swanson, founder, commented on this exciting decision and celebration of success:

“During our 20 years of remaking homes, our wonderful clients have led us in many new and exciting directions. Pushing us to expand from our founding premise. Our new name acknowledges and celebrates our 20-year transition to this broader focus.” 

–Jeff Swanson

Over time the team has grown and expanded their collaborative ability to plan, design, and furnish luxury spaces. Heading into 2022, Charles Street Design will lean on their history of supreme service and innovative design solutions to ensure project success for all clients and partners.

About the Company    You have a life. We design for it.

Charles Street Design is a luxury design and planning firm with over 20 years of residential planning projects in the New England area and beyond. They work with all collaborative partners – realtors, architects, builders and landscape architects – to ensure that their discerning clients are in love with their finished living spaces. For more information please visit: www.charlesstreetdesign.com