Cocktails In Hell Brand Launch
Client: Cocktails in Hell, Beverages / Online Community
Website: Cocktails In Hell Read more about what the client experienced while working with Agency Bel.
Project Overview:
Cocktails in Hell is a brand that embodies the essence of a “mid-life renaissance” for women, created by a former divorce attorney who found herself navigating life after divorce. At 54, she was ready to roar and reinvent herself. With an intriguing trademark, “Cocktails in Hell,” she turned to Agency BEL to help shape this idea into a thriving business. Agency BEL provided comprehensive business consulting, helping her create an elixir business and an online community for like-minded women. The brand’s dynamic logo was inspired by Baubo, the ancient goddess of laughter.
Laura is an amazingly talented woman who helped me transform a raw idea into a complete branding concept. Laura’s creativity, out-of-thebox thinking and strategic guidance has led to me launching the entrepreneurial venture of a lifetime!
– Gina Ghioldi, Owner, Lexington
Objectives:
- Develop a strong and recognizable brand identity.
- Create a business model that combines elixir products with an online community.
- Enhance visibility and appeal within the competitive beverage market.
- Build a brand that resonates with women seeking empowerment and community.
Strategy:
1. Brand Positioning:
- Positioned Cocktails in Hell as a brand for spirited women ready to embrace life with laughter and confidence.
- Emphasized the unique combination of elixirs and an online community designed to support and empower women.
2. Naming Process:
- The name “Cocktails in Hell” was a unique and powerful trademark that captured the essence of the brand.
- The logo design drew inspiration from Baubo, the ancient goddess known for her ability to lift spirits through laughter and joy, symbolizing empowerment and resilience.
3. Visual Identity:
- Designed a dynamic and bold logo that reflects the fun-loving and empowering nature of the brand.
- Utilized a vibrant color palette and design elements that symbolize strength, fun, and community.
4. Marketing Collateral:
- Developed marketing materials, including business cards, brochures, social media graphics, and merchandise such as martini shakers, glassware, and aprons.
- Ensured all materials highlighted the brand’s commitment to fun, empowerment, and community.
5. Digital Presence:
- Created a dynamic Facebook community forum which loosely related to elixirs, but more to women’s empowerment and celebrating one’s own mid-life renaissance.
6. Business Development:
- Provided business consulting to help develop the product line, including 4 elixirs.
- Assisted in creating an online community platform for women to connect, share experiences, and find support.
Execution:
Laura Sauter, with over 30 years of branding expertise, led the project. The team focused on creating a vibrant and distinctive brand that would resonate with the target audience and help Cocktails in Hell stand out in the market.
Results:
- Increased Brand Recognition: The unique and bold brand identity helped Cocktails in Hell stand out in the competitive beverage and online community market.
- Customer Engagement: The fun and empowering brand image attracted a steady flow of new customers and community members.
- Growth: Within the first year, Cocktails in Hell experienced significant growth, establishing a strong customer base and online community.
Testimonial:
“When Laura showed me the vision board for Cocktails in Hell, I was blown away. The brand truly reflects my vision and the essence of who I am. From the name, logo, website, to the community platform, everything exceeded my expectations. Laura and Agency BEL helped me turn a seedling of an idea into a flourishing business. I couldn’t be happier with the results.”
— CEO, Cocktails in Hell
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Conclusion:
Cocktails in Hell’s branding project successfully highlighted the business’s unique position in the market. By embracing a bold and empowering identity, Cocktails in Hell was able to differentiate itself from competitors and build a strong, recognizable brand.
For more information on our branding and marketing services, visit Agency BEL.
“Laura is an amazingly talented woman who helped me transform a raw idea into a complete branding concept. Laura’s creativity, out-of-the-box thinking and strategic guidance has led to me launching the entrepreneurial venture of a lifetime!”
—Gina Ghioldi, Founder of Cocktails in Hell
Read more about what the client experienced while working with Agency Bel.
