Coopers and Lybrand Centennial Logo

Centennial logo design Professional services branding Coopers & Lybrand centennial Commemorative book design Corporate anniversary branding PwC brand history Strategic messaging Market re-engagement Legacy and innovation branding AgencyBEL branding project

Client: Coopers & Lybrand (now PricewaterhouseCoopers – PwC),  Professional Services

Project Overview:

In celebration of their 100th anniversary, Coopers & Lybrand sought to create a centennial logo, commemorative book, and website to highlight their history and commitment to the future. Although the company did not undergo a technical rebrand, this milestone was an opportunity to reiterate their values, vision, and mission to the marketplace. The centennial celebration served as a strategic moment to tweak messaging, reinforce positioning, and set new goals.

Coopers and Lybrand Anniversary commemorative book

Objectives:

  • Develop a centennial logo to commemorate Coopers & Lybrand’s 100th anniversary.
  • Create a commemorative book and website to celebrate the company’s history and future vision.
  • Reinforce Coopers & Lybrand’s values, vision, and mission through strategic messaging.
  • Utilize the anniversary to re-engage with the market and reaffirm the company’s commitment to excellence.

Strategy:

1. Brand Positioning:

  • Positioned Coopers & Lybrand as a forward-thinking and innovative firm with a strong foundation and a vision for the future.
  • Emphasized the company’s long-standing commitment to excellence, integrity, and client service.

2. Centennial Logo Design:

  • Designed a centennial logo that encapsulates the company’s heritage and future aspirations.
  • Incorporated elements that reflect the brand’s identity and history, while projecting a modern and progressive image.

3. Commemorative Book:

  • Created a commemorative book that chronicles the company’s history, achievements, and contributions to the industry.
  • Included stories, photographs, and milestones that highlight the company’s journey and vision for the future.

4. Centennial Website:

  • Developed a dedicated website to celebrate the centennial, featuring historical content, interactive timelines, and messages from leadership.
  • Ensured the website was SEO-friendly and aligned with the company’s overall digital strategy.

5. Messaging and Market Engagement:

  • Crafted strategic messaging to reiterate Coopers & Lybrand’s values, vision, and mission.
  • Used the anniversary as an opportunity to re-engage with clients, partners, and the market, emphasizing the company’s continued commitment to innovation and excellence.

Execution:

Laura Sauter, with extensive experience in branding and rebranding, led the project. The team focused on creating a cohesive and impactful centennial celebration that would resonate with internal and external stakeholders and reinforce Coopers & Lybrand’s market position.

Results:

  • Enhanced Brand Recognition: The centennial logo and celebratory materials successfully highlighted the company’s milestone, enhancing brand recognition and engagement.
  • Client and Market Re-engagement: The anniversary campaign effectively re-engaged clients and partners, reinforcing Coopers & Lybrand’s commitment to their values and vision.
  • Positive Market Positioning: The strategic messaging and celebratory materials helped to solidify Coopers & Lybrand’s position as a forward-thinking and innovative firm.

 

Coopers & Lybrand’s centennial branding project successfully celebrated the company’s 100-year milestone while reiterating its commitment to the future. The anniversary served as a strategic opportunity to reinforce the company’s values, vision, and mission, and to re-engage with the market.

Fundamental Outlook on Branding and Rebranding:

Anniversaries are pivotal moments for companies to revisit and refine their messaging, reinforce their positioning, and set new goals. Even if a company is not undergoing a complete rebrand, such milestones offer a chance to put new stakes in the ground and communicate their enduring commitment to excellence and innovation.

Does your business have an anniversary coming up? This is a great time to honor your achievements and set a clear path for the future in terms of your business objectives, brand, and marketing. For more information on our branding and marketing services, reach out for a connect call.