Ellis School Capital Campaign Non Profit
Client: Ellis School, Nonprofit/Education
Project Overview:
Ellis School, a nonprofit institution in Boston, launched the Campaign for the Future to expand its programs and strengthen its community. This campaign aimed to address the growing needs of its socioeconomically diverse community through three phases of development. Agency BEL was tasked with creating the capital campaign collateral to support this ambitious initiative.
Objectives:
- Develop compelling campaign collateral to support fundraising efforts.
- Highlight the impact of Ellis School’s programs on the community.
- Communicate the need for renovations and expansions to prospective donors.
Strategy:
1. Brand Positioning:
- Positioned Ellis School as a cornerstone of the community, providing critical educational and social services.
- Emphasized the transformative impact of the school’s programs on children and families.
2. Visual Identity:
- Designed collateral that reflects the mission and values of Ellis School.
- Utilized the primary brand colors: Damp Earth, Emerging Spring Green, and Frosty Slate, with a complementary palette for visual harmony.
3. Campaign Messaging:
- Created clear and compelling narratives to convey the importance of each phase of the campaign.
- Highlighted the tangible benefits of the renovations and expansions for the community.
4. Print Collateral:
- Developed a series of print materials, including brochures, direct mail pieces, and informational packets, to support the fundraising efforts.
- Ensured all materials were visually appealing and aligned with the brand identity of Ellis School.
Execution:
Laura Sauter, with over 30 years of branding expertise, led the project. The team focused on creating engaging and informative collateral that would resonate with donors and support the fundraising goals of Ellis School.
Results:
- Increased Awareness: The campaign collateral effectively communicated the goals and impact of the Campaign for the Future.
- Donor Engagement: The compelling narratives and professional design helped attract significant interest and support from donors.
- Fundraising Success: Early investments from the Massachusetts Department of Early Education and Care and Historic Tax Credits demonstrated strong confidence in the project, contributing to the overall fundraising efforts.
Conclusion:
Ellis School’s capital campaign collateral successfully highlighted the importance and impact of the Campaign for the Future. By leveraging compelling storytelling and professional design, Agency BEL helped Ellis School communicate its vision and secure the necessary support to expand its programs and strengthen the community.
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