Louis Di Calla Fine Lighting Designs, Cohasset
Client: Louis Di Calla, Luxury Lighting Design
Website: www.louisdicalla.com
Project Overview:
Louis Di Calla, a renowned fine lighting designer, approached Agency BEL for a comprehensive branding project. The goal was to create a luxurious and cohesive brand identity that would resonate with high-end clients and position the company as a leader in modern lighting design. The project included naming, logo design, collateral system development, custom photography, and website design.
“Agency Bel created the identity, high end custom viewbook complete with custom interior photography, as well as our website and tear sheet marketing pieces. Louis Di Calla is dedicated to creating beautiful objects, masterfully crafted in modern lighting silhouettes.” — Kimberly Reilly, owner
hashta
Objectives:
- Develop a sophisticated and recognizable brand identity for Louis Di Calla.
- Create high-end marketing materials and signage for design centers in Boston, Chicago, and LA.
- Enhance brand visibility and appeal to luxury clientele.
- Ensure a cohesive and compelling brand experience across all touchpoints.
Strategy:
1. Brand Naming and Identity:
- Named the company Louis Di Calla to reflect its dedication to luxury and fine craftsmanship.
- Designed a logo that embodies elegance and modernity, aligning with the brand’s vision.
2. Collateral System Development:
- Created a high-end custom 3-ring binder, sell sheets, brochure, and signage for design centers.
- Developed marketing materials that reflect the sophistication and quality of Louis Di Calla’s lighting designs.
3. Custom Photography and Art Direction:
- Directed custom photography sessions to capture the beauty and craftsmanship of Louis Di Calla’s lighting designs.
- Ensured the imagery aligned with the brand’s luxurious aesthetic and could be used across various marketing materials.
4. Website Design:
- Designed a website that showcases Louis Di Calla’s lighting designs and provides an engaging user experience.
- Incorporated high-quality images and detailed product information to attract and inform potential clients.
Execution:
Laura Sauter, leveraging her extensive experience in luxury branding, led the project. The team focused on creating a sophisticated and cohesive brand identity that would resonate with high-end clients and position Louis Di Calla as a leader in modern lighting design.
Results:
- Enhanced Brand Recognition: The new brand identity and strategic marketing efforts significantly enhanced Louis Di Calla’s visibility in the luxury lighting market.
- Client Engagement: The high-end custom viewbook, website, and marketing materials attracted new high-end clients and strengthened relationships with existing ones.
- Consistent Brand Application: The comprehensive brand guidelines facilitated consistent application across all platforms and materials.
The branding of Louis Di Calla successfully transformed the company’s identity, aligning it with its dedication to luxury and fine craftsmanship. By leveraging comprehensive branding strategies and creative design, Agency BEL helped Louis Di Calla establish itself as a leader in modern lighting design.
Do you have a luxury product that you would like to market? Let’s Chat and see if we are a fit to work together!