Outdoor Craftsman
Client: Outdoor Craftsmen, Landscape Architecture
Website: www.outdoorcraftsmen.com
Project Overview:
Outdoor Craftsmen, Colorado’s #2 landscape architecture firm, has been a long-term client of Agency BEL since 2010. The partnership began with a rebrand and has expanded to include logo updates, website design, fleet graphics, advertising, direct-to-customer postcards and door hangers, brochure collateral, and more.
Objectives:
- Develop a strong and recognizable brand identity.
- Enhance visibility and appeal within the competitive landscape architecture market.
- Create cohesive and visually appealing marketing materials that reflect the brand’s unique creativity and craftsmanship.
Strategy:
1. Brand Positioning:
- Positioned Outdoor Craftsmen as Colorado’s premier full-service exterior development and management company.
- Emphasized the firm’s commitment to creating unique outdoor living spaces that stretch the imagination and make luxury attainable.
2. Visual Identity:
- Designed a logo that reflects the unique and creative nature of the brand.
- Utilized a primary color palette of Damp Earth, Emerging Spring Green, and Frosty Slate, complemented by a secondary palette for use in collateral and other communications.
3. Marketing Collateral:
- Developed marketing materials, including business cards, brochures, postcards, door hangers, and fleet graphics.
- Ensured all materials highlighted the unique benefits of Outdoor Craftsmen’s services and the brand’s commitment to quality and creativity.
4. Digital Presence:
- Created a website that reflects the new branding, incorporating SEO-friendly content to enhance online visibility.
- Implemented strategic keywords related to landscape architecture, outdoor living spaces, and luxury gardens.
Agency Bel launched our rebrand in 2010. Best investment we could have ever made! We continue relying on their services for our ongoing marketing and are always pleased. — Scott Deemer, Colorado Landscape Architect
Execution:
Laura Sauter, with over 30 years of branding expertise, led the project. The team focused on creating a vibrant and distinctive brand that would resonate with the target audience and help Outdoor Craftsmen stand out in the landscape architecture market.
Results:
- Increased Brand Recognition: The unique and creative brand identity helped Outdoor Craftsmen stand out in the competitive landscape architecture market.
- Client Engagement: The professional and appealing brand image attracted a steady flow of new clients and retained existing ones.
- Growth: Over the years, Outdoor Craftsmen has seen significant growth, establishing itself as Colorado’s premier landscape architecture firm.
Conclusion:
Outdoor Craftsmen’s branding project successfully highlighted the business’s unique position in the market. By embracing a creative and luxurious identity, Outdoor Craftsmen was able to differentiate itself from competitors and build a strong, recognizable brand.
Do you have a landscape Architecture Firm and need fractional CMO Marketing support? I am here to help!