Boston Developer N6 Properties
Client: N6 Properties Real Estate Development
Website: www.n6properties.co
Project Overview:
The founder of this leading Boston area development group came to Agency Bel to get a new name and identity that accurately reflected the dynamic company that they were. Together, we generated a vibrant brand strategy that will support their future growth, a new name befitting the founder’s heritage as well as a new identity mark and associated marketing materials. N6 Properties, a premier real estate developer in the Boston area, focuses on creating attainable luxury living with a positive community impact. Founded by Diarmaid McGregor, who has over 20 years of experience in the construction and real estate industry, N6 Properties sought a unique and impactful brand identity that reflects its mission and values. Hear more about the client’s experience working with Agency Bel
Objectives:
- Develop a brand identity that embodies the values of attainable luxury and community partnership.
- Enhance brand visibility and appeal within the competitive real estate development market.
- Create a cohesive brand experience that resonates with both the local community and potential investors.
Strategy:
1. Brand Positioning:
- Positioned N6 Properties as a developer focused on creating luxury living that is accessible and beneficial to the community.
- Emphasized the founder’s deep roots in the industry and personal connection to the name N6, inspired by a local road in Ireland.
2. Visual Identity:
- Designed a logo that captures the essence of luxury, community, and positive change.
- Utilized a color palette and design elements that differentiate N6 Properties from competitors and appeal to the target demographic.
3. Marketing Collateral:
- Developed marketing materials, including business cards, brochures, and digital assets.
- Ensured all materials were aligned with the brand’s unique aesthetic and messaging.
4. Digital Presence:
- Created a website that reflects the new branding, incorporating SEO-friendly content to enhance online visibility.
- Implemented strategic keywords related to real estate development, luxury living, and community-focused projects.
Execution:
Laura Sauter, with over 30 years of branding expertise, led the project. The team focused on creating a vibrant and distinctive brand that would resonate with the local community and help N6 Properties stand out in a competitive market.
Results:
- Increased Brand Recognition: The unique and bold brand identity helped N6 Properties stand out in the local market.
- Client Engagement: The approachable and professional brand image attracted a steady flow of new clients and investors.
- Growth: Within the first year, N6 Properties experienced significant growth, establishing a strong client and investor base.
Conclusion:
N6 Properties’ branding project successfully highlighted the business’s unique position in the market. By embracing a bold and community-focused identity, N6 Properties was able to differentiate itself from competitors and build a strong, recognizable brand.
The company founder had this to say about his new name and working with Agency Bel;
“My colleague’s first impression about the new name was that it was professional and matched the caliber of our organization. Agency Bel’s process lured out the critical strategic information we would not have gotten to on our own. It and has driven forth some amazing results and we love our new name!” — Diarmaid McGreggor, N6 Properties
N6 Development creates attainable luxury living that has a positive impact in partnership with community for today and the future .
I couldn’t be more thrilled with the outcome of our rebranding journey with Laura and Agency Bel. Her expertise in brand strategy and design, coupled with her deep understanding of our industry, truly sets her apart. From naming our company to crafting our website, Laura’s attention to detail and commitment to our vision were unparalleled. Thanks to Agency Bel, our brand now reflects our values, resonates with our audience, and sets us apart in the competitive Boston market. We highly recommend Laura to any business looking to make a lasting impression.” —Diarmaid McGreggor, N6 Properties, Boston
Press Release: Diarmaid McGregor launches “new” company, N6 Properties
For more than 20 years, Boston Developer Diarmaid McGregor has transformed underutilized properties in neighborhoods in and around Boston into contemporary one- and multi-family homes. In launching N6 Properties, the Ireland native acknowledges the growth of the company in recent years to its focus on developing stylish and affordable mid-rise mixed use residential communities. 375 Cummins Properties in Roslindale (slated for a March 2025 completion) and 34 Oak Park in Hyde Park (completion date set for 2025).
One of those communities, Wellington at 1301 at 1301 Blue Hill Avenue in Boston’s Mattapan neighborhood was completed in 2023. Two additional mid-rise projects are currently underway:
“As a developer, we have always looked for diamonds in the rough, those properties where we could envision a residential community that delivers most everything today’s Boston residents are looking for—proximity to transportation, modern amenities, open floorplans, natural light, etc.,” said McGregor. “Now as N6 Properties, we will continue with that mindset by creating residential properties that blend and accentuate the look and feel of an area and add value to the community.”
In launching the new company, N6 Properties worked with brand design studio Agency Bel to develop a new brand identity, logo, and tagline. That effort includes the launch of a new website, N6Properties.co, which includes a complete portfolio of past, current and future N6 Properties projects, as well as a tenant portal for secure rental pay. In the coming months, N6 Properties will launch a resident newsletter.
“We view our residences as small communities and, in some cases, extended family. We want our residents to have the resources to receive information and ask questions and share concerns,” said McGregor. “We also want the website to showcase what we stand for and our openness to working with communities and businesses around Boston on future projects.”
For complete information on N6 Properties and current and potential future projects: N6Properties.co.
About N6 Properties
N6 Properties specializes in urban, middle-market development projects. N6 Properties is an independent company that employs teams of local contractors, design and construction professionals who share our core values and commitment to impeccable design and craftsmanship. Those values apply to how we manage our properties, with regular landscaping and interior/exterior maintenance to sustain the original pristine appearance of each building. For more information, visit N6Properties.co or call 617-581-3424.