One thing that sets iconic brands apart is the memorability and effectiveness of their logos.

Consider brands like Apple, McDonald’s, Twitter, Netflix, Facebook, and even Toyota.  Each one of these brands boasts a simple and immediately recognizable logo.

Such logos are often products of a rigorous design process though many organically evolve over time..

Memorable logos with high levels of recognition all adhere to these principles.

Attractive

Your logo has to be visually appealing in a way that easily attracts the customer.

When creating a brand logo, be clear about your message and which visuals can help you communicate it.

There are certain emotions and feelings you want to evoke and knowing the right shapes, sizes, colors, tones, typography, etc, can help you evoke those

Distinctive

The job of your logo is to make your brand easy to remember and recognised when stacked alongside competitors and other non-competing brands.

When creating your logo for your brand, look to your competitors not for what you should do, but what you shouldn’t.

Timeless

When planning a logo, don’t follow the trends. What’s trendy today will look dated in a few years.

Think long term.

A change of logo is synonymous with a major brand strategy overhaul, so this is not something that should happen your logo design remain relevant despite emerging trends and market changes.

Relevant

Your logo should be relevant to your business.

The shapes, images, and typeface used in a logo should be in line with what the brand is about and how they want to be perceived.

A relevant logo gives people an immediate feel of a sense of meaning, understanding and value of the brand to them

Memorable

Your business is just one out of millions of businesses vying for the attention of customers.

That’s why you should carefully create a logo that people can easily recall from their memory.

As always, simplicity and distinctiveness are key.

Professional

Whether you’re a startup or big business, get a professional logo design.

Your logo will influence customers’ perception of your overall brand outlook.

In the modern market, you can get a logo for $5. If you’re serious about your business, you wont cut corners.

Scalable

Logos are used in different media; from mobile ads to bilboard ads to car wraps, bottlecaps and everywhen in between.

The final vector of your brand logo needs to look sharp at every size and on every single touch point.

The logo is a part of your brand visual identity and overall brand strategy and it’s usually the first thing people see when interacting with your brand.

It only takes a few seconds for customers to make a judgment about your company based on what they’ve seen.

Tune up your brand strategy to create logos that will convey the right message about your brand to your target audience.