E-Newsletters – why Email Still Wins

📧 E-newsletters vs. Social Media only: Why Email Still Wins 📧

Social media is important (I LOVE IT), but email marketing continues to outperform on the key metrics that matter to your business:

🔹 Reach: Did you know that 92% of adults who are online use email, compared to only 79% who have a social media profile? (Pew Research Center) That’s a much larger audience, right at your fingertips.

🔹 Efficiency: Forrester Research reports that 90% of emails are delivered to the intended inbox, while only 2% of your company’s FB followers will ever see your posts. Social media algorithms often limit visibility, but email goes straight to your audience.

🔹 Conversions: According to McKinsey & Company, email converts better than social media—those who buy products through email spend 138% more than those who don’t. 💸

🔹 ROI: The Data & Marketing Association reports that email marketing delivers an average return of $42 for every $1spent—making it one of the most effective marketing channels available.

And what about LinkedIn? 💼 While LinkedIn is a great place for brand visibility, email can often drive deeper engagement. LinkedIn reports that businesses see a 2x higher engagement rate for posts that include links, but email allows more personalized connections directly to your audience’s inbox.

👉 Pro Tip: Pair your LinkedIn strategy with a strong email marketing campaign to keep your audience engaged across multiple platforms. You’ll maximize reach and ensure you’re always top of mind!

If email newsletters and email marketing aren’t part of your strategy yet, let’s chat. I’d love to help you build a plan that converts!

Ready to redefine your marketing strategy? Let’s connect and make your brand stand out with email marketing and more! !

📩 Contact Us for a Brand Consultation  for detailed insights and strategic guidance tailored to your unique needs.

📧 Laura@agencybel.com  📞 +1 617-780-6485   🚀 Schedule a Consultation