Objectives:

• Develop a distinctive name, brand strategy, and visual identity for architect Matthew Arnold’s new practice.

• Position the brand to reflect his client-centered approach, New England expertise, and multidisciplinary capabilities.

• Design a timeless logo and refined brand identity that speaks to both residential and commercial clients.

• Build a modern, flexible website to showcase Matthew’s portfolio and attract developers, designers, and homeowners.

Strategy:

1. Naming and Brand Positioning:

• Led strategy sessions to clarify the firm’s differentiators and creative philosophy.

• Developed the name ArnoldAnd to emphasize collaboration, conversation, and the idea that great design never happens alone.

• Crafted messaging that highlights Matthew’s dual strength as both a designer and trusted client advisor.

2. Logo and Visual Identity:

• Designed a minimalist logo system that centers around the ampersand, reflecting the “And” in ArnoldAnd and its collaborative ethos.

• Developed a refined, versatile visual identity with a deep green primary color, paired with calming neutrals and elegant typography.

• Created templates and collateral that communicate clarity, creativity, and professionalism.

3. Website Design and Launch Assets:

• Built a custom website with project case studies, testimonials, and multiple entry points for new clients.

• Wrote and organized messaging to support SEO, user engagement, and brand clarity.

• Produced an animated brand launch video and social media assets to support the firm’s public debut.