Rebranding Reality: 49% of Clients Find Their Name Isn’t Working

Discover why nearly half of all rebrands require a name change or update and how a strong brand name can make or break your success. This blog explores the critical attributes of a powerful brand name—concise, memorable, unique, and ownable—and shares actionable insights to ensure your name resonates with your audience and stands the test of time. Whether you’re rebranding or launching a new venture, learn how to craft a name that speaks volumes about your brand’s value and purpose.
Branding Trends Redefining Interior Design and Architecture Firms

Interior design and architecture firms are at the forefront of embracing branding trends that redefine the industry. By aligning with sustainability, embracing minimalism, integrating technology, and celebrating cultural diversity, firms create compelling narratives that resonate with modern consumers. Through personalized experiences and innovative design solutions, firms shape the future of the industry, offering spaces that are not only aesthetically pleasing but also socially responsible and culturally rich. Embrace these trends to elevate your brand and make a lasting impact in the world of design.
Speaking Engagement: podcast dedicated to Succession Planning

Interior design and architecture firms are at the forefront of embracing branding trends that redefine the industry. By aligning with sustainability, embracing minimalism, integrating technology, and celebrating cultural diversity, firms create compelling narratives that resonate with modern consumers. Through personalized experiences and innovative design solutions, firms shape the future of the industry, offering spaces that are not only aesthetically pleasing but also socially responsible and culturally rich. Embrace these trends to elevate your brand and make a lasting impact in the world of design.
WHY INVEST IN A RE-BRAND?

Interior design and architecture firms are at the forefront of embracing branding trends that redefine the industry. By aligning with sustainability, embracing minimalism, integrating technology, and celebrating cultural diversity, firms create compelling narratives that resonate with modern consumers. Through personalized experiences and innovative design solutions, firms shape the future of the industry, offering spaces that are not only aesthetically pleasing but also socially responsible and culturally rich. Embrace these trends to elevate your brand and make a lasting impact in the world of design.
Pantone Color of the Year: Peach Fuzz

Interior design and architecture firms are at the forefront of embracing branding trends that redefine the industry. By aligning with sustainability, embracing minimalism, integrating technology, and celebrating cultural diversity, firms create compelling narratives that resonate with modern consumers. Through personalized experiences and innovative design solutions, firms shape the future of the industry, offering spaces that are not only aesthetically pleasing but also socially responsible and culturally rich. Embrace these trends to elevate your brand and make a lasting impact in the world of design.
4 questions on brand naming after a merger, acquisition or spin-off

After a merger, acquisition or spinoff, companies have the choice to keep both names, keep one name or create an entirely new one.
Talking with the Experts The Power of Branding: Why Brands are the Reason People Buy from Us

Interior design and architecture firms are at the forefront of embracing branding trends that redefine the industry. By aligning with sustainability, embracing minimalism, integrating technology, and celebrating cultural diversity, firms create compelling narratives that resonate with modern consumers. Through personalized experiences and innovative design solutions, firms shape the future of the industry, offering spaces that are not only aesthetically pleasing but also socially responsible and culturally rich. Embrace these trends to elevate your brand and make a lasting impact in the world of design.
Create a Brand Identity You’ll Be Proud Of

A brand is much more than a recognizable name and logo. It’s the overall perception of your business. This means that a brand only truly exists in the minds of customers.
What You Need To Know About Naming Your Company Or Product
So you’ve got something to name. Maybe it’s a new thing, maybe it’s an old thing that needs a new name, maybe it’s a new thing that is the result of two old things coming together. No matter the reason, we’ve got you covered. Below, we lay out the pros, cons, and costs associated with […]