After a merger, acquisition or spinoff, companies have the choice to keep both names, keep one name or create an entirely new one.
A brand is much more than a recognizable name and logo. It’s the overall perception of your business. This means that a brand only truly exists in the minds of customers.
From brand strategy, to naming. From logo identity, to digital and print marketing materials. Nadege Momplaisir has been a valued and loyal client since the get go when she decided to depart from her hospital position to entrepreneurial start up running her own mobile footcare business. It is growing by leaps and bounds and she […]
So you’ve got something to name. Maybe it’s a new thing, maybe it’s an old thing that needs a new name, maybe it’s a new thing that is the result of two old things coming together. No matter the reason, we’ve got you covered. Below, we lay out the pros, cons, and costs associated with […]