Unlocking Hidden Value in Exit Planning: Why Brand Strategy Matters
The power of branding in exit planning. It’s not cosmetic—it’s strategic. And it requires time. A rushed rebrand six months before a sale won’t cut it. But a thoughtful, intentional brand evolution can elevate a company into an entirely new tier of buyers.
Smart Holiday Marketing for Consumer Brands: Insights from My Connex Podcast Conversation
Belonging Beats Bargains: Smarter Holiday Marketing Strategies; The holiday season is make-or-break for categories like personal care, apparel, food, and lifestyle. Consumers are overwhelmed by promotions, inboxes are flooded, and brands are vying for attention across every channel. It’s tempting to crank up the frequency, slash prices, and hope for the best. But here’s the truth: pushy holiday marketing is the fastest way to burn out your audience.
Beacon & Bond; a Distinctive New Brand in Real Estate
Thrilled to share that I partnered with Tyler Smith to launch his new real estate brand—an identity that blends precision, performance, and polish.
Drawing on vintage Porsches, British tweeds, and timeless interiors, this brand is designed to turn heads while offering clients a truly white-glove journey.
Rebranding Silver Peaks CPA: From Founder-Led to Financial Powerhouse
At Agency Bel, we love working with brands that are ready to grow into their next chapter. Our latest rebrand project for Denver-based Silver Peaks CPA is a perfect example of how thoughtful brand strategy can help a successful firm elevate its presence, clarify its positioning, and scale with intention.
Branding for Architects: The Story Behind ArnoldAnd’s New Identity
Branding for architects requires more than a logo—it demands strategic storytelling, clear positioning, and visual identity that reflects a unique design philosophy. In this video, Boston architect Matthew Arnold of ArnoldAnd shares how Agency Bel helped him define his vision, name his firm, and launch a powerful new brand identity. As a brand strategist and designer, I love working with architects, designers, and home-focused service providers to create brands that are bold, thoughtful, and built to last. From brand strategy and naming to identity and website design, this project was a full-spectrum collaboration—and a true creative partnership.
Your Website Should Work as Hard as You Do
For executive coach Timothy Swords, we developed a website that reflects the thoughtful, grounded nature of his practice. With a muted color palette, soft gradients, and confident messaging, the site invites visitors into a space of trust and transformation. We employed SEO best practices and integrated calls-to-action to ensure the site works as a lead-generating tool, not just a digital brochure.
Keywords: coaching website design, SEO for coaches, personal brand website, responsive web design
Why Your Brand Needs More Than Just a Fresh Coat of Paint
Rebranding isn’t just about changing your logo or updating your website—it’s about evolving your business in a way that aligns with your future aspirations. I recently had the pleasure of joining Charla Stevens on her podcast, Workplace Community Connections, to discuss why branding is much more than aesthetics—it’s a strategic process that sets businesses up for long-term success.
The Case for Rebranding After Success
Starting a business is an adrenaline rush. The energy, the excitement, and the sheer hustle of getting your name out there fuels you. In those early days, the brand you launch often reflects you — your personality, your vision, your personal network. And that works—at first.
Fast forward five years, and you’ve built something. Revenue is strong. Your team has grown. Clients refer you. You’re proud of the success. But there’s a problem — the brand you launched no longer fits where you are today or where you want to go.
Sound familiar?
Agency Bel Helps California-Based Executive Coach Develop new Brand Strategy
“Working with Laura at Agency Bel was a game-changer for my brand. She helped me define my unique positioning; and connect with my ideal audience. Laura’s insights gave me the clarity and confidence to move forward with a strong, authentic brand. Highly recommend her services!”
— Timothy Swords, Mindful Executive Leadership Coach
Local architect develops new strategy
For any service provider looking to elevate their brand and stand out in a crowded field, Laura is the partner you need. Her expertise goes beyond branding—she helps craft a story that reflects who you are and where you’re going. — M.A, architect