Why does color really matter, and how does it shape brands?

Brand Color Psychology

As the first thing people notice, it can’t be overstated how important color is for establishing a visual identity. From increasing brand recognition by up to 80 percent, to influencing mood and perception, it’s important that businesses consider the psychological impacts that colour can have on potential customers.

What is a trade dress and how it can protect your brand

secondary design element brand system

As any business knows, each product has a distinctive look and feel—one that is often a signature look that is protected as the brand’s trade image. When running a business, there is the risk that your product’s look might be copied or infringed on, which is where trade dress comes in.  If you’re wondering what […]

Wedding Photography as well as hip design

boston wedding photography

You love us for our branding and design work, but maybe didn’t know we offer photography as well! Hire us for Wedding Photography, portraiture, as well as product and event photography. The wedding day vibe This was a wonderful wedding which took place on a Cohasset estate a few summers back. The bride utilized her parents barn as […]