Louis Di Calla Fine Lighting Brand Launch

The branding of Louis Di Calla successfully transformed the company’s identity, aligning it with its dedication to luxury and fine craftsmanship. By leveraging comprehensive branding strategies and creative design, Agency BEL helped Louis Di Calla establish itself as a leader in modern lighting design.

Luxury lighting design branding
High-end collateral system
Louis Di Calla case study
AgencyBEL branding project
Custom photography for luxury brands
Modern lighting design
Branding for design centers
High-end marketing materials
Luxury brand positioning
Elegant logo design

Heine Goodale Real Estate Law Rebrand

Heine Goodale Law (HGL) sought to establish a distinctive corporate identity that stands out in the traditionally male-dominated real estate law sector in Boston. The firm’s founder, a former partner at a larger real estate law firm, desired a brand that was unapologetically feminine and uniquely sophisticated, embodying a style more akin to Lilly Pulitzer than conventional corporate aesthetics.
Feminine branding
Real estate law firm
Women-owned business
Corporate identity design
Legal marketing
Boston law firm branding
Vibrant corporate branding
Concierge legal services

Vitality Magnesium Salts CPG Brand

Vitality Magnesium Salts, a brand dedicated to enhancing wellness through premium magnesium salt products, sought a dynamic and impactful brand identity. The objective was to position Vitality Magnesium Salts as a leader in the health and wellness market, emphasizing the therapeutic benefits of their products.

Health and wellness branding
Magnesium salts logo
Therapeutic product branding
Wellness product packaging
Holistic health brand
Consumer packaged goods branding
CPG marketing
Vitality Magnesium Salts case study
AgencyBEL branding project

Juti Powerbar CPG Brand Launch

When Laura showed me the vision for Juti Organics, I was blown away. The brand truly captures the essence of what I wanted to convey. From the name, logo, packaging, to the marketing strategy, everything exceeded my expectations. Laura and her team brought my vision to life perfectly, and my business is flourishing thanks to their strategic insight and flawless execution.”
— Matt Zembruski, Founder, Juti Organics

Nantucket Community Music Center  Interior and Exteror Wayfinding 

Objectives: Develop a brand identity that reflects the vibrant and inspiring nature of the music school. Preserve the historic elements of the building while infusing it with a modern, educational spirit. Enhance the visibility and appeal of the music school within the Nantucket community and beyond.   Schedule a Clarity Call to see if I […]

Granite Financial Partners Rebrand

The rebranding of Granite Financial Partners successfully transformed the firm’s identity, aligning it with its commitment to personalized financial services. By leveraging strategic research, creative design, and targeted marketing, Agency BEL helped Granite Financial Partners establish a modern and cohesive brand that resonates with clients and positions the firm for future growth.

Financial services branding
Logo modernization
Granite Financial Partners case study
AgencyBEL branding project
Family-run business rebrand
Professional financial services
Custom marketing collateral
New Hampshire financial firm
Strategic rebranding
Personalized financial planning

Hattig Financial Planning Marketing

Hattig Financial Planning’s print marketing project successfully highlighted the firm’s unique position in the market. By embracing a targeted and personalized approach, Hattig Financial Planning was able to differentiate itself from competitors and build a strong, recognizable brand.
Financial services branding
Direct mail campaign
Financial planning marketing
Hattig Financial Planning case study
AgencyBEL branding project
Targeted print marketing
Personalized financial solutions
Financial services marketing
Investment strategy marketing
Retirement planning campaign

Cocktails In Hell Brand Launch

Cocktails in Hell is a brand that embodies the essence of a “mid-life renaissance” for women, created by a former divorce attorney who found herself navigating life after divorce. At 54, she was ready to roar and reinvent herself. With an intriguing trademark, “Cocktails in Hell,” she turned to Agency BEL to help shape this idea into a thriving business. Agency BEL provided comprehensive business consulting, helping her create an elixir business and an online community for like-minded women. The brand’s dynamic logo was inspired by Baubo, the ancient goddess of laughter.

Grounded Warrior Yoga Logo

Grounded Warrior, founded by Erin Maddore, is a comprehensive online fitness and wellness platform providing all the tools and workouts needed to maintain an active and healthy lifestyle. Erin approached Agency BEL to help launch her brand, leveraging our expertise in the health, wellness, and yoga community.

Fitness branding
Wellness platform logo
Holistic health services
Yoga community branding
Grounded Warrior case study
AgencyBEL branding project
Empowering fitness brand
Health and wellness marketing
Comprehensive fitness platform
Professional fitness logo

Ellis School Capital Campaign Non Profit

Ellis School, a nonprofit institution in Boston, launched the Campaign for the Future to expand its programs and strengthen its community. Since 2005, the campaign has aimed to address the growing needs of its socioeconomically diverse community through three phases of development. Agency BEL was tasked with creating the capital campaign collateral to support this ambitious initiative.

Nonprofit branding
Capital campaign collateral
Educational institution marketing
Community impact
Ellis School case study
AgencyBEL branding project
Fundraising campaign design
Boston nonprofit
Early education programs
Community engagement