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Granite Financial Partners Rebrand

The rebranding of Granite Financial Partners successfully transformed the firm’s identity, aligning it with its commitment to personalized financial services. By leveraging strategic research, creative design, and targeted marketing, Agency BEL helped Granite Financial Partners establish a modern and cohesive brand that resonates with clients and positions the firm for future growth.

Financial services branding
Logo modernization
Granite Financial Partners case study
AgencyBEL branding project
Family-run business rebrand
Professional financial services
Custom marketing collateral
New Hampshire financial firm
Strategic rebranding
Personalized financial planning

Hattig Financial Planning Marketing

Hattig Financial Planning’s print marketing project successfully highlighted the firm’s unique position in the market. By embracing a targeted and personalized approach, Hattig Financial Planning was able to differentiate itself from competitors and build a strong, recognizable brand.
Financial services branding
Direct mail campaign
Financial planning marketing
Hattig Financial Planning case study
AgencyBEL branding project
Targeted print marketing
Personalized financial solutions
Financial services marketing
Investment strategy marketing
Retirement planning campaign

Cocktails In Hell Brand Launch

Brand Positioning: Positioned Cocktails in Hell as a brand for spirited women ready to embrace life with laughter and confidence. Emphasized the unique combination of elixirs and an online community designed to support and empower women.

Cocktails in Hell is a brand that embodies the essence of a “mid-life renaissance” for women, created by a former divorce attorney who found herself navigating life after divorce. At 54, she was ready to roar and reinvent herself. With an intriguing trademark, “Cocktails in Hell,” she turned to Agency BEL to help shape this idea into a thriving business. Agency BEL provided comprehensive business consulting, helping her create an elixir business and an online community for like-minded women. The brand’s dynamic logo was inspired by Baubo, the ancient goddess of laughter.

Grounded Warrior Yoga Logo

logo, identity, brand

Grounded Warrior, founded by Erin Maddore, is a comprehensive online fitness and wellness platform providing all the tools and workouts needed to maintain an active and healthy lifestyle. Erin approached Agency BEL to help launch her brand, leveraging our expertise in the health, wellness, and yoga community.

Fitness branding
Wellness platform logo
Holistic health services
Yoga community branding
Grounded Warrior case study
AgencyBEL branding project
Empowering fitness brand
Health and wellness marketing
Comprehensive fitness platform
Professional fitness logo

Ellis School Capital Campaign Non Profit

Ellis School, a nonprofit institution in Boston, launched the Campaign for the Future to expand its programs and strengthen its community. Since 2005, the campaign has aimed to address the growing needs of its socioeconomically diverse community through three phases of development. Agency BEL was tasked with creating the capital campaign collateral to support this ambitious initiative.

Nonprofit branding
Capital campaign collateral
Educational institution marketing
Community impact
Ellis School case study
AgencyBEL branding project
Fundraising campaign design
Boston nonprofit
Early education programs
Community engagement

Canada’s Northbridge Insurance Advertising Campaign

Northbridge Financial’s rebranding ad campaign successfully highlighted the company’s new identity and strengthened its position in the market. By leveraging compelling storytelling and creative visuals, Agency BEL helped Northbridge Financial communicate its values and competitive advantages to the target audience.

This concept takes a look at the real people and the teams who are delivering the wow. They are the force behind the wow – the strength, the expertise and the passion. This has a very real, a very personal feel to it. It is about a customer-centric team doing extraordinary and totally unexpected things. Their MO is all about going above and beyond broker (and client) expectations. They are truly, the power behind the wow Northbridge Insurance delivers to its clients.

• Partnership, dedication
• Fresh, new
• Real, authentic
• Intelligence, expertise
• Focus, depth
• Innovative, forward-thinking
• Wow – doing whatever it takes
• Canadian

insurance branding
Rebranding ad campaign
Financial services marketing
Northbridge Financial case study
AgencyBEL branding project
Inspirational ad campaign
Broker-focused marketing
Personalized insurance service
Business partnership ads
Competitive insurance market

Homegoods Coastal Living Joint Venture Branding

This case study demonstrates how effective conceptualization and strategic planning can transform retail collaborations, driving customer engagement and building long-term brand equity. At AgencyBEL, we are committed to empowering retail brands through innovative and impactful branding solutions. Agency Bel Branding

This case study demonstrates how effective conceptualization and strategic planning can transform retail collaborations, driving customer engagement and building long-term brand equity. At AgencyBEL, we are committed to empowering retail brands through innovative and impactful branding solutions.
Retail branding
HomeGoods joint ventures
Private label development
Seasonal product lines
Gardeners Eden collaboration
Coastal Living collaboration
Country Living collaboration
HomeGoods case study
AgencyBEL branding project
Retail market strategy

Coopers and Lybrand Centennial Logo

Centennial logo design Professional services branding Coopers & Lybrand centennial Commemorative book design Corporate anniversary branding PwC brand history Strategic messaging Market re-engagement Legacy and innovation branding AgencyBEL branding project

Coopers and Lybrand Centennial Logo Client: Coopers & Lybrand (now PricewaterhouseCoopers – PwC),  Professional Services Project Overview: In celebration of their 100th anniversary, Coopers & Lybrand sought to create a centennial logo, commemorative book, and website to highlight their history and commitment to the future. Although the company did not undergo a technical rebrand, this […]

Wagamama Restaurant Branding

Restaurant branding Environmental graphic design Wagamama US debut AgencyBEL branding project Japanese-inspired decor Cherry blossom light wall Graphic printed shades Faneuil Hall restaurant Gensler collaboration Cultural brand adaptation

Laura Sauter, with her extensive experience in environmental graphic design, led the project. The team focused on creating a seamless blend of Wagamama’s established brand identity with design elements that would appeal to the U.S. market.
Restaurant branding
Environmental graphic design
Wagamama US debut
AgencyBEL branding project
Japanese-inspired decor
Cherry blossom light wall
Graphic printed shades
Faneuil Hall restaurant
Gensler collaboration
Cultural brand adaptation

Fidelity Investor Center Placemaking

This case study demonstrates how effective environmental branding and placemaking can transform a retail space, driving customer engagement and building long-term brand equity. At AgencyBEL, we are committed to empowering brands through strategic and impactful branding solutions.

Environmental branding
Placemaking project
Fidelity Investments case study
AgencyBEL branding project
Branded environment design
Financial services branding
Retail space design
Gensler collaboration
Customer experience design
Innovative office design