Unlocking Hidden Value in Exit Planning: Why Brand Strategy Matters
The power of branding in exit planning. It’s not cosmetic—it’s strategic. And it requires time. A rushed rebrand six months before a sale won’t cut it. But a thoughtful, intentional brand evolution can elevate a company into an entirely new tier of buyers.
Smart Holiday Marketing for Consumer Brands: Insights from My Connex Podcast Conversation
Belonging Beats Bargains: Smarter Holiday Marketing Strategies; The holiday season is make-or-break for categories like personal care, apparel, food, and lifestyle. Consumers are overwhelmed by promotions, inboxes are flooded, and brands are vying for attention across every channel. It’s tempting to crank up the frequency, slash prices, and hope for the best. But here’s the truth: pushy holiday marketing is the fastest way to burn out your audience.
Small Law Big Profit Conference Speaker
Join Rachel Steininger and Laura Sauter as we chat about the power of branding for small law firms. In a world of competition, AI-built content, and one website that looks just like the next, your ability to stand out as memorable (and human!) is critical. (SmallLawBigProfit.com).
Branding Through the Lens of Mergers & Acquisitions
When companies merge, brands collide. On the Brand Chops podcast, I broke down why branding isn’t just a marketing play—it’s a valuation driver, a retention tool, and a sanity-saver during M&A. From culture clashes to curb appeal, I explained why branding is the hidden lever in deal success.
Designing Identity: How Placemaking Builds Brand Power in Real Estate
Loved my time speaking to Gaetano Morello a luxury developer who is the brilliant mind behind The Level Up Mastermind and High Street Development. I shared insights on how strategic branding and placemaking transform real estate, design, and construction projects into memorable experiences.
New Podcast Segments Announced
Laura Sauter has been featured on several amazing podcast segments recently. I had an incredible time discussing branding, entrepreneurship, and marketing tips. Be That Lawyer with Steve Fretzin, Be That Lawyer with Steve Fretzin, My Home Office Hacks with Joe D’Eramo, Living Moments with Paul Harvey, The Design Rescue Show with David Block.
The ROI of Branding: Behind the Curtain with Access Your Leadership
Brand strategy is a long game—but it pays. On the Access Your Leadership podcast, I reflected on growing Agency Bel over two decades and shared stories about how branding decisions make or break business outcomes. From big wins to hard-won lessons, we explored why branding is never just cosmetic.
Be that Lawyer with Steve Fretzin Podcast
Standing Out Through Personal Branding:
Personal branding isn’t about ego—it’s about clarity. On Steve Fretzin’s “Be That Lawyer,” we explored how lawyers can use their voice, story, and values to differentiate in an increasingly competitive field. Whether you’re solo or in a big firm, your brand is your biggest asset.
Rebrand Before You Sell: Your Guide to Increasing Your Company’s Value
Thinking about selling your company? Don’t forget the brand. In my talk with Succession+, I explained why rebranding before you sell can significantly increase business valuation. It’s not just about logos—it’s about legacy, narrative, and standing out to buyers.
Speaking Engagement: podcast dedicated to Succession Planning
Interior design and architecture firms are at the forefront of embracing branding trends that redefine the industry. By aligning with sustainability, embracing minimalism, integrating technology, and celebrating cultural diversity, firms create compelling narratives that resonate with modern consumers. Through personalized experiences and innovative design solutions, firms shape the future of the industry, offering spaces that are not only aesthetically pleasing but also socially responsible and culturally rich. Embrace these trends to elevate your brand and make a lasting impact in the world of design.