As the first thing people notice, it can’t be overstated how important color is for establishing a visual identity. From increasing brand recognition by up to 80 percent, to influencing mood and perception, it’s important that businesses consider the psychological impacts that colour can have on potential customers.
As any business knows, each product has a distinctive look and feel—one that is often a signature look that is protected as the brand’s trade
Design is the visual voice of a brand. It tells their story and shares their values. Aside from the product they deliver, their brand story— and how it is delivered and connects with their audience— is one of the most important tools a brand has. This simple fact makes change extraordinarily difficult.
Laura is one of the most savvy and creative design professionals in the industry today. In our first working session, she gave me a suggestion
On helping Maria with her brand messaging : “I love your energy and you had your finger on the pulse with the details of how
Rapidly expanding Boston Developer and Investor N6 Properties acquires a new name that reflects future potential
Agency Bel helps local change maker to launch Cocktails In Hell, an elixir brand for spirited women.
Agency Bel works with an unlikely change maker to launch Cocktails In Hell, an elixir brand for spirited women who are ready to cut loose
When you’re in the early stages of planning a rebrand, it’s normal to have more questions than answers about how to proceed. And that’s especially
“You are bringing us up to date. Our new brand is lively, engaging and fun. We got to that by working with you during a series of group meetings where we all sat down and brainstormed. You facilitated an interactive solution. Now we have a brand, a style and a look.” — Stacey Battista, VP NAHAC board of directors
A company’s brand can be as valuable – if not more so – than the products and services it offers. Apple’s brand alone is worth
There is little doubt in my mind that historians will look back at the last few years as a significant turning point in the history
Sometimes the word “branding” can be intimidating. You may be thinking, “What’s my brand? How should I know?” Well, your brand encompasses how you are
Consider a red can of cola; blue striped capital letters, a black apple, and yellow arches –what brands come to mind? In each instance, color
From brand strategy, to naming. From logo identity, to digital and print marketing materials. Nadege Momplaisir has been a valued and loyal client since the
So you’ve got something to name. Maybe it’s a new thing, maybe it’s an old thing that needs a new name, maybe it’s a new
Business strategy and brand strategy are two sides of the same coin. The way we understand branding and its association with business has begun a transformation
Agency Bel specializes in brand refreshes. Making old new again! Dots & Stripes Organizing is a full-service organizing and decluttering firm based in Boston. They came
If ever there were a music school that made you want to break out in song, this is it. After three years of planning and
FIDELITY INVESTOR CENTERS When the largest U.S. mutual-fund company needed to refresh its retail branches, it turned to Gensler and my team to spearhead an effort
How do you know when it’s time to rebrand your company? It’s worth taking a moment to assess the situation. Here is a list of signs that
I thought it might be helpful to get a sneak peak into how I work, and my design process. This project was for 56 Center
Teaching Package Design and Advertising Design this Semester Although my career path began as a graphic designer in the corporate and NY agency world, I
Powerhouse boutique specializing in Intelligent branding and inspired strategy. #agencybel