Create a Brand Identity You’ll Be Proud Of
A brand is much more than a recognizable name and logo. It’s the overall perception of your business. This means that a brand only truly exists in the minds of customers.
Why does color really matter, and how does it shape brands?
As the first thing people notice, it can’t be overstated how important color is for establishing a visual identity. From increasing brand recognition by up to 80 percent, to influencing mood and perception, it’s important that businesses consider the psychological impacts that colour can have on potential customers.
What is a trade dress and how it can protect your brand
As any business knows, each product has a distinctive look and feel—one that is often a signature look that is protected as the brand’s trade
Afraid of Culture Wars When Re-Branding?
Here’s how to handle rebrand planning and implementation in a way that promotes cultural integration and unity
New Hampshire’s Ridge Hemp Gets a Web Audit
Ridge Hemp Business Owner Tanya White beamed: “Laura I feel like you really have our back. You went above and beyond what we expected. We
Why Do Rebrands Elicit Such Strong Reactions?
Design is the visual voice of a brand. It tells their story and shares their values. Aside from the product they deliver, their brand story— and how it is delivered and connects with their audience— is one of the most important tools a brand has. This simple fact makes change extraordinarily difficult.
Featured Speaker at the Small Business Expo
Small Business Expo Boston APRIL 13, 2023 3:30 pm room 2 The Westin Seaport Laura Sauter is a speaker, branding expert, and educator. As a
Long time client brings us back to design dynamic packaging system
Laura is one of the most savvy and creative design professionals in the industry today. In our first working session, she gave me a suggestion
Coach narrows her target market to reach stepparents who are connected to source
On helping Maria with her brand messaging : “I love your energy and you had your finger on the pulse with the details of how
Rapidly expanding Boston Developer and Investor acquires a new name that reflects future potential
Rapidly expanding Boston Developer and Investor N6 Properties acquires a new name that reflects future potential
Podcast Interview with On the Schmooze
Listen to the November 2022 Podcast here Interviewed by Robbie Samuels Podcast Host, On the Schmooze Speaker & Relationship-Based Business Strategist Robbie@robbiesamuels.com Today’s guest helps
4 Vs of Branding
Vision, Voice, Visuals and Versatility.Smart and attractive graphic design is one thing, but developing a cohesive and effective brand is something else. Here, we make
Agency Bel helps local change maker to launch Cocktails In Hell, an elixir brand for spirited women.
Agency Bel works with an unlikely change maker to launch Cocktails In Hell, an elixir brand for spirited women who are ready to cut loose
What to expect when you’re expecting a rebrand: your guide to successful implementation
When you’re in the early stages of planning a rebrand, it’s normal to have more questions than answers about how to proceed. And that’s especially
Interior Architecture Client testimonial
On helping his interior design firm rebrand after 20 years : “Laura did a phenomenal job listening! A lot of designers fall into applying their
Client and Fellow Board member testimonial
“You are bringing us up to date. Our new brand is lively, engaging and fun. We got to that by working with you during a series of group meetings where we all sat down and brainstormed. You facilitated an interactive solution. Now we have a brand, a style and a look.” — Stacey Battista, VP NAHAC board of directors
Wordmark Logo Trends
For better or worse, most typography is designed to fade to the background. While this may come across as dull, it’s what allows letters to
Create a Brand Identity You’ll Be Proud Of
Starting a business is a process that’s both exciting and scary. But what about creating an entire brand identity? Branding tells the world who you are, what
Happy 20th Agency BEL
What does Best Film Oscar Winner Gladiator, Britney Spears dancing with a python at the MTV’s Music Video Awards, and the release of the iPod
Five Aspects Of Visual Identity That Many Companies Tend To Overlook
A company’s brand can be as valuable – if not more so – than the products and services it offers. Apple’s brand alone is worth
More leaders are speaking out about environmental and social issues
There is little doubt in my mind that historians will look back at the last few years as a significant turning point in the history
Brand Strategy Today
What does this picture have to do with brand strategy? At the 1965 Newport Folk Festival, Bob Dylan went electric. He plugged his guitar into
What Is Branding and Why Is It Important for Your Business ?
Sometimes the word “branding” can be intimidating. You may be thinking, “What’s my brand? How should I know?” Well, your brand encompasses how you are
How to Market to Millennials
To appeal to millennials, brands need to prioritize their status and make them feel special in every step of the purchase journey. This cohort stands
Marketing during covid
#IHAQ asked Laura Sauter from AgencyBel about which brands have positioned themselves well during the pandemic. We also speak about marketing during covid and what consumers
Comprehensive brand strategy must consider the critical importance of color
Consider a red can of cola; blue striped capital letters, a black apple, and yellow arches –what brands come to mind? In each instance, color
Nyota Medical Footcare launches professional brand despite initial fears around start up costs
From brand strategy, to naming. From logo identity, to digital and print marketing materials. Nadege Momplaisir has been a valued and loyal client since the
What You Need To Know About Naming Your Company Or Product
So you’ve got something to name. Maybe it’s a new thing, maybe it’s an old thing that needs a new name, maybe it’s a new
Why A Name Is Worth Your Time
A name is basically a first impression. It’s important to make a good one
6 Signs of a Conscious Brand
Conscious Brands are: Empathetic, Multisensory, Habitual, Reformist, Collective and Moral. This new ‘Conscious Brand’ is capable of being more responsive (to desires, moods and culture) and more responsible
How to Build a Strong Brand
Motivate and resonate You are the answer to a need – make sure you know what it is! Personify Your brand should reflect who you
Will Conscientious Organizations Save our World?
We believe that the future will be Generation Co. Generation Co will be con-scious, con-nected, col-laborative, com-munal and co-creative. Generation Co are co-producers of brands
20/20 Design Trends
While none of us had 2020 vision for what this year would bring, there’s no denying that – even in the face of a global
Brand Positioning in a Pandemic
With customer spend dropping, and uncertainty threatening to tank the economy, CEOs and entrepreneurs might find their focus veering towards protecting the profit line. However,
Four Keys to Develop a Brand aligned with the Company
Business strategy and brand strategy are two sides of the same coin. The way we understand branding and its association with business has begun a transformation
Conscious Leaders with a Heart
You might think that crises tend to bring out the worst in people. But in fact, crises cause us to view leaders as more charismatic
The Cost of Bad Design
In 2003 Nokia designed the strangest looking phone, Nokia 7600 which looked like a teardrop. This phone had a standard size screen for that time
Consistency is Key
Nothing is more confusing (and irritating!) than inconsistent branding. If you’re going for a flirty fun vibe, it won’t make much sense to have a black
The Era of a Conscious Brand
So what’s next? Agency Bel is exploring how brands will evolve in the decade ahead. Throughout history, pandemics have accelerated change, and the Indian author Arundhati Roy
AgencyBel provides strategy and design for Organizer Brand Refresh
Agency Bel specializes in brand refreshes. Making old new again! Dots & Stripes Organizing is a full-service organizing and decluttering firm based in Boston. They came
(re)ignite your Brand
Recently I spoke to a group of entrepreneurs at a 2-hour workshop designed to educate, inspire and help them understand how to approach building a
Nantucket Community Music Center Interior and Exteror Wayfinding
If ever there were a music school that made you want to break out in song, this is it. After three years of planning and
FIDELITY INVESTOR CENTERS; The power of super graphics to bring the brand “outside”
FIDELITY INVESTOR CENTERS When the largest U.S. mutual-fund company needed to refresh its retail branches, it turned to Gensler and my team to spearhead an effort
SIGNS IT’S TIME TO REBRAND; Tips on why and how to go about it.
How do you know when it’s time to rebrand your company? It’s worth taking a moment to assess the situation. Here is a list of signs that
No one said Rebranding was Easy
I work with new companies and entrepreneurs. But I often get clients who are established but in need of a re-brand. This comes with excitement
Brand Development of Fitness Empire
A professionally designed logo works as a unique mark of identification aimed to strengthen brand recognition, brand integrity, improved brand loyalty and perfect corporate identity
Wedding Photography as well as hip design
You love us for our branding and design work, but maybe didn’t know we offer photography as well! Hire us for Wedding Photography, portraiture, as well as
Hire Us Today for Creative Concept Development
Agency Bel collaborates with individual clients as well as with larger agencies and design firms. In addition to design, we specialize in concept development, and creative team support. The Boston
Strategic Brainstorming Facilitation
Brand Vision Sessions as a Part of the Strategic Process Agency Bel helps clients see their own company with new eyes. We facilitate half day
Rebranding an Agency
Rebranding an Agency The new identity and design system for Agency Bel, our boutique branding agency. I thought it might be helpful to get a sneak
Identity Design Process for Nantucket Music School
I thought it might be helpful to get a sneak peak into how I work, and my design process. This project was for 56 Center
Literally Obsessed with the Zachim
I literally am in love with the Zachim bridge and routinely photograph it #whiledriving. It just appeals to every layer of design that adore: simplicity,
Genesis of a Graphic Design Studio
Hah! It took years for me to be able to say, “I work out of the garage” Over the years I have worked at some
Urban Texture
I have always been drawn to texture and layers in the urban environment. I am especially in love with what happens when time has taken
The Domino’s Pizza Girl
I got my start in advertising, but on the OTHER side of the camera as a tv actor and child model. HAHA not a lot
Teaching Package Design and Advertising Design this Semester
Teaching Package Design and Advertising Design this Semester Although my career path began as a graphic designer in the corporate and NY agency world, I
