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The Power of Brand Strategy for Non-Profit Organizations

Harnessing the power of brand strategy is crucial for non-profit organizations to create awareness, engage supporters, and drive their missions forward. By crafting a compelling brand story, developing a cohesive visual identity, and implementing effective marketing strategies, non-profits can make

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5 Ways To Build An Authentic Brand (Even If You’re Small) By Laura Sauter (speaker) of Agency Bel Branding at Small Business Expo, Boston April 2023

Featured Speaker at the Small Business Expo

Small Business Expo Boston APRIL 13, 2023 3:30 pm room 2 The Westin Seaport Laura Sauter is a speaker, branding expert, and educator. As a consultant she has worked with some of the largest companies in the area including Fidelity,

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Interviewed by Robbie Samuels Podcast Host, On the Schmooze Speaker & Relationship-Based Business Strategist

Podcast Interview with On the Schmooze

Listen to the November 2022 Podcast here Interviewed by Robbie Samuels  Podcast Host, On the Schmooze Speaker & Relationship-Based Business Strategist Robbie@robbiesamuels.com  Today’s guest helps launch new companies, create new brands, and refresh existing identities by bringing strategic expertise to

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4 Vs of Branding

Vision, Voice, Visuals and Versatility.Smart and attractive graphic design is one thing, but developing a cohesive and effective brand is something else. Here, we make sure your image reflects the essence of your brand. Designers create layouts, graphics and logos,

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Interior Architecture Client testimonial

On helping his interior design firm rebrand after 20 years : “Laura did a phenomenal job listening! A lot of designers fall into applying their own personal preferences instead of listening to their client. She took our opinions and filtered

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Client and Fellow Board member testimonial

“You are bringing us up to date. Our new brand is lively, engaging and fun. We got to that by working with you during a series of group meetings where we all sat down and brainstormed. You facilitated an interactive

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Wordmark Logo Trends

For better or worse, most typography is designed to fade to the background. While this may come across as dull, it’s what allows letters to read well, putting the meaning of the words ahead of the designer’s ego. Typically, “fonts”

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Create a Brand Identity You’ll Be Proud Of

Starting a business is a process that’s both exciting and scary. But what about creating an entire brand identity? Branding tells the world who you are, what you’re about, and what people can expect from interacting with your business. It’s a big

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Happy 20th Agency BEL

What does Best Film Oscar Winner Gladiator, Britney Spears dancing with a python at the MTV’s Music Video Awards, and the release of the iPod & X-Box all have in common? 2001 2001, June specifically, is the year my boutique brand strategy

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Brand Strategy Today

What does this picture have to do with brand strategy? At the 1965 Newport Folk Festival, Bob Dylan went electric. He plugged his guitar into an amp and proceeded to play his first all-electric set. The chords were the same

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How to Market to Millennials

To appeal to millennials, brands need to prioritize their status and make them feel special in every step of the purchase journey. This cohort stands out the most from the average internet user in wanting brands to improve their image

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Marketing during covid

#IHAQ asked Laura Sauter from AgencyBel about which brands have positioned themselves well during the pandemic. We also speak about marketing during covid and what consumers are looking for.

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6 Signs of a Conscious Brand

Conscious Brands are: Empathetic, Multisensory, Habitual, Reformist, Collective and Moral.  This new ‘Conscious Brand’ is capable of being more responsive (to desires, moods and culture) and more responsible (helping people, partners and the planet grow).  To be ‘conscious’ means to be aware of

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How to Build a Strong Brand

Motivate and resonate You are the answer to a need – make sure you know what it is! Personify Your brand should reflect who you are as a company and as a product/service and communicate who you are (or who

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Will Conscientious Organizations Save our World?

We believe that the future will be Generation Co. Generation Co will be con-scious, con-nected, col-laborative, com-munal and co-creative. Generation Co are co-producers of brands in their choices of who they support, and they will demand that governments, businesses and

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20/20 Design Trends

While none of us had 2020 vision for what this year would bring, there’s no denying that – even in the face of a global crisis – creativity always prevails. In lockdown, all we had to distract and entertain ourselves

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Brand Positioning in a Pandemic

With customer spend dropping, and uncertainty threatening to tank the economy, CEOs and entrepreneurs might find their focus veering towards protecting the profit line. However, as many successful companies are beginning to learn, it’s how you position your brand in

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"If you want your brand to benefit from word of mouth you'd better give consumers something worth talking about." – Ken Peters

Conscious Leaders with a Heart

You might think that crises tend to bring out the worst in people. But in fact, crises cause us to view leaders as more charismatic and effective than we normally do. The Harvard Business Review just shared in the article,

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The Cost of Bad Design

In 2003 Nokia designed the strangest looking phone, Nokia 7600 which looked like a teardrop. This phone had a standard size screen for that time but figuring out how to hold this phone or fit into your pocket was a

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Consistency is Key

Nothing is more confusing (and irritating!) than inconsistent branding. If you’re going for a flirty fun vibe, it won’t make much sense to have a black website with dark purple text. If you’re going for ultra-professional, sequins and glitter everywhere just

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The Era of a Conscious Brand

So what’s next? Agency Bel is exploring how brands will evolve in the decade ahead. Throughout history, pandemics have accelerated change, and the Indian author Arundhati Roy has written that this pandemic should be a portal to a better way of doing things. So

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Marketing PR Robin Samora works small business owners, entrepreneurs

(re)ignite your Brand

Recently I spoke to a group of entrepreneurs at a 2-hour workshop designed to educate, inspire and help them understand how  to approach building a powerful brand from the inside out. This event was hosted by Marketing and PR expert Robin

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No one said Rebranding was Easy

I work with new companies and entrepreneurs. But I often get clients who are established but in need of a re-brand. This comes with excitement but also with some emotion. Deciding to rebrand your company is a bold move. And

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Brand Development of Fitness Empire

A professionally designed logo works as a unique mark of identification aimed to strengthen brand recognition, brand integrity, improved brand loyalty and perfect corporate identity in the marketplace. Being a perfect marketing tool, a company symbol used to promote company’s

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Agency Bel brand strategy sessions

Strategic Brainstorming Facilitation

Brand Vision Sessions as a Part of the Strategic Process Agency Bel helps clients see their own company with new eyes. We facilitate half day / full day vision sessions and brainstorming sessions. This *may* get clients out of their comfort

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Literally Obsessed with the Zachim

I literally am in love with the Zachim bridge and routinely photograph it #whiledriving. It just appeals to every layer of design that adore: simplicity, structure, grid. And plus, it’s damn cool for our city of Boston.

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Urban Texture

I have always been drawn to texture and layers in the urban environment. I am especially in love with what happens when time has taken its toll.

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