Small Law Big Profit Conference Speaker
Join Rachel Steininger and Laura Sauter as we chat about the power of branding for small law firms. In a world of competition, AI-built content, and one website that looks just like the next, your ability to stand out as
Rebranding Gone Wrong: Lessons from the Closure of Yelloh (Formerly Schwan’s Home Delivery)
Edit Column
The closure of Yelloh, previously Schwan’s Home Delivery, highlights the critical risks involved in rebranding—especially for legacy companies. Rebranding can be a powerful tool to signal transformation and attract new customers, but when mishandled, it can sever
Social Media Management & Growth Services
At Agency Bel, we simplify social media management with our all-inclusive services that take the stress out of daily posting and engagement. From strategic planning and content creation to follower growth and community management, we handle it all. Learn how
E-Newsletters – why Email Still Wins
Discover why email marketing still reigns supreme over social media in our latest blog post! While social media is a vital part of modern marketing strategies, email marketing boasts superior reach, efficiency, conversions, and ROI. Learn how integrating a robust
The Human Touch: How Brand Attributes Shape Consumer Perception
Brands are more than just corporate entities; they are a blend of humanized attributes that resonate on a personal level with consumers. By carefully defining and consistently presenting these attributes, brands can create meaningful connections that drive loyalty and preference.<br
Unveiling the Importance of Brand and Marketing Due Diligence in M&A Investments
Incorporating brand and marketing due diligence can dramatically alter the outcome of your investments. It provides a deeper understanding of a target company’s potential to thrive in competitive markets or adapt to changing consumer demands.
For M&A advisors, private equity
What Makes a Good Logo? Unlocking the Secrets to Powerful Branding
A logo is more than just a small component of your branding; it’s a condensed expression of your brand’s identity and aspirations. Understanding these elements can vastly improve how your audience perceives your company.
What are company core values?
Company Core Values are the set of ethics and principles that govern a company’s decision making and actions. They also serve as the foundation for the company culture, and the behaviors expected by its workforce.
7 Principals Of An Effective Logo For Brand Strategy
The logo is a part of your brand visual identity and overall brand strategy and it’s usually the first thing people see when interacting with your brand.
It only takes a few seconds for customers to make a judgment about
Strategy accentuates the importance of the visual identity
A logo is one of the visual elements within a brand strategy that plays an important role in attracting customers to a brand.
It creates the initial appeal that sets the tone for how a brand is expressed and
57 Factors that Affect the Cost of a Website
If your organization is planning a website redesign, understanding how to budget for the project is crucial. The cost of a website redesign can vary significantly, and being prepared with the right questions can help you get a more accurate
Mastering Strategy in Presidential Campaign Branding
Explore the critical role of strategic branding in presidential campaigns, examining how candidates from Nixon to Obama have used it to connect with voters and influence election outcomes. This article delves into the integration of product and brand strategies, showcasing
Unifying Product and Brand Strategy: The Key to True Differentiation
Discover the transformative power of integrating product and brand strategies in our latest article. Uncover how top companies like Airbnb and Nike master the art of differentiation, not just through their products but through powerful brand perceptions. Learn why treating
6 Steps to Updating Your Social Media Profiles During a Rebrand
A detailed guide on how to effectively update social media profiles during a rebrand. It outlines six essential steps: giving the audience a sneak preview of the rebrand, updating social media profiles and handles, revamping the Google Business page, redirecting
Revitalizing Legacy City Neighborhoods Through Strategic Place Branding
The Power of Place Branding
For neighborhoods in legacy cities, place branding offers a powerful tool to rebuild demand and attract new residents. By focusing on what makes a neighborhood unique and aligning all actions to reinforce this brand, community
The Power of Niche Positioning in Branding: Carving Out Your Unique Space in a Competitive Market
Finding and owning your niche is about strategically positioning your business to better serve a specific audience, not about limiting your opportunities. A well-defined niche and strong brand identity can elevate your business to new levels of success and recognition.
Effective Marketing Planning and Pricing Strategies for Small Businesses
Discover effective marketing planning and pricing strategies to enhance your small business’s competitiveness. Learn key techniques for competitor research, setting unique selling points, and maintaining quality. Boost your market presence today!
Branding the Olympics: Evolution and Insight Over the Last 50 Years
The branding of the Olympics offers a fascinating glimpse into the interplay between cultural expression and universal communication. It demonstrates the power of design in building a bridge between nations and creating a shared experience. As we look forward to
Building a Strong Foundation: Naming, Branding, and Crafting Your Business Identity
Starting a small business is an adventure filled with excitement and challenges. One of the first hurdles you’ll face is establishing a strong brand identity that captures the essence of your business and appeals to your target market. In this
Mastering B2B Marketing: How to Craft Consistent Storytelling Across Various Channels
Effective storytelling in B2B marketing isn’t just about being heard; it’s about being understood and remembered. By defining a core message, adapting your content, maintaining visual and tonal consistency, integrating across channels, and measuring the impact, you can create a
Charles Street Design Rebrand
The rebranding of Charles Street Design successfully transformed the firm’s identity, aligning it with its expanded services and target market. By leveraging comprehensive branding strategies and creative design, Agency BEL helped Charles Street Design establish itself as a leader in
New Podcast Segments Announced
Laura Sauter has been featured on several amazing podcast segments recently. I had an incredible time discussing branding, entrepreneurship, and marketing tips. Be That Lawyer with Steve Fretzin, Be That Lawyer with Steve Fretzin, My Home Office Hacks with Joe
Demystifying the Layers of Strategic Marketing: What You Need to Know
In a world bombarded with mixed marketing messages, understanding these key strategies and how they can work together to enhance your business is more important than ever. By defining clear strategies on multiple levels, you can create a compelling, consistent
Mastering Brand Architecture: Your Roadmap to Structured Growth
In today’s competitive market, ensuring a coherent brand identity across multiple product lines and services can be challenging. Brand architecture allows you to manage perceptions and experiences seamlessly, making sure that consumers receive a consistent and clear message. This consistency
Steps to a Successful Rebrand for Merging Nonprofits
Here we explore the critical steps nonprofits should take when planning a rebrand, particularly in the context of a merger. Rebranding in the nonprofit sector involves more than just updating a logo; it requires a thoughtful process that honors the
5 Innovative Ways to Make Your Packaging Stand Out in the CPG Industry
Discover essential strategies for standout packaging design in the consumer packaged goods (CPG) industry with our latest blog post. Learn how conducting a thorough brand audit and employing innovative packaging techniques can transform your product’s shelf presence. Dive into the
Hermès Branding Strategy: Mastering Exclusivity and Customer Desire
This article explores Hermès’ highly effective branding strategy, focusing on how the luxury brand has mastered the art of scarcity and exclusivity to elevate the desirability of the iconic Birkin bag. It delves into the deliberate slowing of the purchase
Why Great Brands Make Great Businesses — Your Branding Cheat Sheet
Explore the crucial role of branding in Direct-To-Consumer strategies in our latest thought leadership piece. Learn why a great brand is more than just aesthetics—it’s about creating a resonant experience that aligns with customer values and builds lasting relationships. Discover
How Landscape Architecture Firms Can Leverage High Impact Marketing
High impact marketing is essential for landscape architecture firms looking to differentiate themselves in a competitive industry. By embracing storytelling, utilizing social media, developing a strong online presence, collaborating with influencers, hosting events, leveraging online advertising, nurturing client relationships, and
The Power of Brand Strategy for Non-Profit Organizations
Harnessing the power of brand strategy is crucial for non-profit organizations to create awareness, engage supporters, and drive their missions forward. By crafting a compelling brand story, developing a cohesive visual identity, and implementing effective marketing strategies, non-profits can make
Nantucket Community Music Center Interior and Exteror Wayfinding
Objectives: Develop a brand identity that reflects the vibrant and inspiring nature of the music school. Preserve the historic elements of the building while infusing it with a modern, educational spirit. Enhance the visibility and appeal of the music school
4 questions on brand naming after a merger, acquisition or spin-off
After a merger, acquisition or spinoff, companies have the choice to keep both names, keep one name or create an entirely new one.
Make a Brand Promise Or They’ll Make It For You
A brand promise is a promise (either literal or implied) made by the brand to deliver on a brand experience for the audience.
Very few brands are crystal clear on a promise they want to make to their audience and
Create a Brand Identity You’ll Be Proud Of
A brand is much more than a recognizable name and logo. It’s the overall perception of your business. This means that a brand only truly exists in the minds of customers.
Why does color really matter, and how does it shape brands?
As the first thing people notice, it can’t be overstated how important color is for establishing a visual identity. From increasing brand recognition by up to 80 percent, to influencing mood and perception, it’s important that businesses consider the psychological
What is a trade dress and how it can protect your brand
As any business knows, each product has a distinctive look and feel—one that is often a signature look that is protected as the brand’s trade image. When running a business, there is the risk that your product’s look might be
Afraid of Culture Wars When Re-Branding?
Here’s how to handle rebrand planning and implementation in a way that promotes cultural integration and unity
New Hampshire’s Ridge Hemp Gets a Web Audit
Ridge Hemp Business Owner Tanya White beamed: “Laura I feel like you really have our back. You went above and beyond what we expected. We are thrilled with the results and we want you to take care of all our
Why Do Rebrands Elicit Such Strong Reactions?
Design is the visual voice of a brand. It tells their story and shares their values. Aside from the product they deliver, their brand story— and how it is delivered and connects with their audience— is one of the most
Featured Speaker at the Small Business Expo
Small Business Expo Boston APRIL 13, 2023 3:30 pm room 2 The Westin Seaport Laura Sauter is a speaker, branding expert, and educator. As a consultant she has worked with some of the largest companies in the area including Fidelity,
Long time client brings us back to design dynamic packaging system
Laura is one of the most savvy and creative design professionals in the industry today. In our first working session, she gave me a suggestion that now frees up 4-5 hours of my time every week. I highly recommend Laura
Coach narrows her target market to reach stepparents who are connected to source
On helping Maria with her brand messaging : “I love your energy and you had your finger on the pulse with the details of how I should communicate.” “You instantly addressed everything I needed to address to my audience and
Rapidly expanding Boston Developer and Investor acquires a new name that reflects future potential
Rapidly expanding Boston Developer and Investor N6 Properties acquires a new name that reflects future potential
Podcast Interview with On the Schmooze
Listen to the November 2022 Podcast here Interviewed by Robbie Samuels Podcast Host, On the Schmooze Speaker & Relationship-Based Business Strategist Robbie@robbiesamuels.com Today’s guest helps launch new companies, create new brands, and refresh existing identities by bringing strategic expertise to
4 Vs of Branding
Vision, Voice, Visuals and Versatility.Smart and attractive graphic design is one thing, but developing a cohesive and effective brand is something else. Here, we make sure your image reflects the essence of your brand. Designers create layouts, graphics and logos,
Agency Bel helps local change maker to launch Cocktails In Hell, an elixir brand for spirited women.
Agency Bel works with an unlikely change maker to launch Cocktails In Hell, an elixir brand for spirited women who are ready to cut loose and laugh out loud. The brand promise is to BE TRUE TO YOUR WILD SIDE
What to expect when you’re expecting a rebrand: your guide to successful implementation
When you’re in the early stages of planning a rebrand, it’s normal to have more questions than answers about how to proceed. And that’s especially true if you’ve never been through a rebrand before. It’s hard to fathom the enormity
Interior Architecture Client testimonial
On helping his interior design firm rebrand after 20 years : “Laura did a phenomenal job listening! A lot of designers fall into applying their own personal preferences instead of listening to their client. She took our opinions and filtered
Client and Fellow Board member testimonial
“You are bringing us up to date. Our new brand is lively, engaging and fun. We got to that by working with you during a series of group meetings where we all sat down and brainstormed. You facilitated an interactive
Wordmark Logo Trends
For better or worse, most typography is designed to fade to the background. While this may come across as dull, it’s what allows letters to read well, putting the meaning of the words ahead of the designer’s ego. Typically, “fonts”
Create a Brand Identity You’ll Be Proud Of
Starting a business is a process that’s both exciting and scary. But what about creating an entire brand identity? Branding tells the world who you are, what you’re about, and what people can expect from interacting with your business. It’s a big
Happy 20th Agency BEL
What does Best Film Oscar Winner Gladiator, Britney Spears dancing with a python at the MTV’s Music Video Awards, and the release of the iPod & X-Box all have in common? 2001 2001, June specifically, is the year my boutique brand strategy
Five Aspects Of Visual Identity That Many Companies Tend To Overlook
A company’s brand can be as valuable – if not more so – than the products and services it offers. Apple’s brand alone is worth $184 billion, while Google’s is $141 billion. Yes, that’s billion with a B. While a
More leaders are speaking out about environmental and social issues
There is little doubt in my mind that historians will look back at the last few years as a significant turning point in the history of business. Most large companies—the Fortune 500—have significantly increased the attention they pay to social and environmental issues,
Brand Strategy Today
What does this picture have to do with brand strategy? At the 1965 Newport Folk Festival, Bob Dylan went electric. He plugged his guitar into an amp and proceeded to play his first all-electric set. The chords were the same
What Is Branding and Why Is It Important for Your Business ?
Sometimes the word “branding” can be intimidating. You may be thinking, “What’s my brand? How should I know?” Well, your brand encompasses how you are different than your competitors, but it doesn’t stop there. It involves your approach, your aesthetic,
How to Market to Millennials
To appeal to millennials, brands need to prioritize their status and make them feel special in every step of the purchase journey. This cohort stands out the most from the average internet user in wanting brands to improve their image
Marketing during covid
#IHAQ asked Laura Sauter from AgencyBel about which brands have positioned themselves well during the pandemic. We also speak about marketing during covid and what consumers are looking for.
Comprehensive brand strategy must consider the critical importance of color
Consider a red can of cola; blue striped capital letters, a black apple, and yellow arches –what brands come to mind? In each instance, color is the predominate element of identification and association with a brand. Color enables us to
Nyota Medical Footcare launches professional brand despite initial fears around start up costs
From brand strategy, to naming. From logo identity, to digital and print marketing materials. Nadege Momplaisir has been a valued and loyal client since the get go when she decided to depart from her hospital position to entrepreneurial start up
What You Need To Know About Naming Your Company Or Product
So you’ve got something to name. Maybe it’s a new thing, maybe it’s an old thing that needs a new name, maybe it’s a new thing that is the result of two old things coming together. No matter the reason,
Why A Name Is Worth Your Time
A name is basically a first impression. It’s important to make a good one
6 Signs of a Conscious Brand
Conscious Brands are: Empathetic, Multisensory, Habitual, Reformist, Collective and Moral. This new ‘Conscious Brand’ is capable of being more responsive (to desires, moods and culture) and more responsible (helping people, partners and the planet grow). To be ‘conscious’ means to be aware of
How to Build a Strong Brand
Motivate and resonate You are the answer to a need – make sure you know what it is! Personify Your brand should reflect who you are as a company and as a product/service and communicate who you are (or who
Will Conscientious Organizations Save our World?
We believe that the future will be Generation Co. Generation Co will be con-scious, con-nected, col-laborative, com-munal and co-creative. Generation Co are co-producers of brands in their choices of who they support, and they will demand that governments, businesses and
20/20 Design Trends
While none of us had 2020 vision for what this year would bring, there’s no denying that – even in the face of a global crisis – creativity always prevails. In lockdown, all we had to distract and entertain ourselves
Brand Positioning in a Pandemic
With customer spend dropping, and uncertainty threatening to tank the economy, CEOs and entrepreneurs might find their focus veering towards protecting the profit line. However, as many successful companies are beginning to learn, it’s how you position your brand in
Four Keys to Develop a Brand aligned with the Company
Business strategy and brand strategy are two sides of the same coin. The way we understand branding and its association with business has begun a transformation process allowing a better adaptation to new challenges –and also old ones which have regained
Conscious Leaders with a Heart
You might think that crises tend to bring out the worst in people. But in fact, crises cause us to view leaders as more charismatic and effective than we normally do. The Harvard Business Review just shared in the article,
The Cost of Bad Design
In 2003 Nokia designed the strangest looking phone, Nokia 7600 which looked like a teardrop. This phone had a standard size screen for that time but figuring out how to hold this phone or fit into your pocket was a
Consistency is Key
Nothing is more confusing (and irritating!) than inconsistent branding. If you’re going for a flirty fun vibe, it won’t make much sense to have a black website with dark purple text. If you’re going for ultra-professional, sequins and glitter everywhere just
The Era of a Conscious Brand
So what’s next? Agency Bel is exploring how brands will evolve in the decade ahead. Throughout history, pandemics have accelerated change, and the Indian author Arundhati Roy has written that this pandemic should be a portal to a better way of doing things. So
AgencyBel provides strategy and design for Organizer Brand Refresh
Agency Bel specializes in brand refreshes. Making old new again! Dots & Stripes Organizing is a full-service organizing and decluttering firm based in Boston. They came to use with an old logo and lagging presence in the space. Sometimes it pays
(re)ignite your Brand
Recently I spoke to a group of entrepreneurs at a 2-hour workshop designed to educate, inspire and help them understand how to approach building a powerful brand from the inside out. This event was hosted by Marketing and PR expert Robin
FIDELITY INVESTOR CENTERS; The power of super graphics to bring the brand “outside”
FIDELITY INVESTOR CENTERS When the largest U.S. mutual-fund company needed to refresh its retail branches, it turned to Gensler and my team to spearhead an effort involving interior architecture and signature finishes as well as display fixtures, graphics, and technology. The concept, which
SIGNS IT’S TIME TO REBRAND; Tips on why and how to go about it.
How do you know when it’s time to rebrand your company? It’s worth taking a moment to assess the situation. Here is a list of signs that point to the need for a rebrand. If you find you’ve checked more than 2 boxes after
No one said Rebranding was Easy
I work with new companies and entrepreneurs. But I often get clients who are established but in need of a re-brand. This comes with excitement but also with some emotion. Deciding to rebrand your company is a bold move. And
Brand Development of Fitness Empire
A professionally designed logo works as a unique mark of identification aimed to strengthen brand recognition, brand integrity, improved brand loyalty and perfect corporate identity in the marketplace. Being a perfect marketing tool, a company symbol used to promote company’s
Strategic Brainstorming Facilitation
Brand Vision Sessions as a Part of the Strategic Process Agency Bel helps clients see their own company with new eyes. We facilitate half day / full day vision sessions and brainstorming sessions. This *may* get clients out of their comfort
Rebranding an Agency
Rebranding an Agency The new identity and design system for Agency Bel, our boutique branding agency. I thought it might be helpful to get a sneak peak into how we work, and our design process. Only slide that is missing is our competitive
Identity Design Process for Nantucket Music School
I thought it might be helpful to get a sneak peak into how I work, and my design process. This project was for 56 Center in Nantucket. It was a 1800s mansion bought by the philanthropic nonprofit ReMain, spearheaded by Wendy
Literally Obsessed with the Zachim
I literally am in love with the Zachim bridge and routinely photograph it #whiledriving. It just appeals to every layer of design that adore: simplicity, structure, grid. And plus, it’s damn cool for our city of Boston.
Urban Texture
I have always been drawn to texture and layers in the urban environment. I am especially in love with what happens when time has taken its toll.
Teaching Package Design and Advertising Design this Semester
Teaching Package Design and Advertising Design this Semester Although my career path began as a graphic designer in the corporate and NY agency world, I have been fortunate to integrate teaching at the college level the last 9 years along
