Workshops for Corporate Groups, Entrepreneurs and Non-profits

Does your board need brand training? Want to help your team refine their elevator pitch? I offer workshops on a variety of branding, marketing and communications topics—all specifically developed to meet the needs of nonprofit organizations. Each hands-on session is tailored to the interests and goals of the participants, who will leave with practical tactics and tools they can use immediately in their own work. Here is a sampling of recent workshops:

What is a Brand… and why does it matter?

When you say “brand” does your board think “logo?”. This “brand 101” workshop helps teams, board members and staff understand the four key components of a strong brand – messaging, visual identity, experience, and communications – and the crucial role they play in the creation and management of a compelling brand. 

One Brand. Many Audiences: Creating a consistent and compelling message hierarchy

While it is crucial for an organization to communicate a consistent master brand message, the reality is that your various audience segments have differing sets of needs and expectations. This workshop focuses on understanding your audiences, then developing a “second layer” of messaging that allows you to effectively communicate what’s most compelling to each of them. 

Amplify Your Brand: Engaging staff and volunteers as brand ambassadors

Building a strong brand is about making a promise, then delivering consistently on that promise, to every single stakeholder, every single time. Your staff and volunteers are at the core of that promise — it’s crucial that they understand and buy into the brand in order to do their best work and serve as the face of your organization. This workshop helps leadership teams identify their brand promise, communicate that promise to staff, and foster engagement and advocacy. 

Effective Marketing Communications on a Shoestring

Let’s face it, no nonprofit organization has enough marketing communications resources. But there are a number of practical, cost-effective tools and tactics that every organization can and should use to build awareness, generate interest, and fuel engagement. 

We Hate Our Name…but we’re afraid to change it. 

Too many times, boards and leadership teams hang on to an outdated or outgrown name because no one can think of a better option. In this workshop, we discuss how to evaluate whether you need a name change, and the process for developing a stronger, more appropriate name.