A dynamic and engaging speaker on business, marketing and branding

Laura is an expert who facilitates branding and marketing conversations that resolve major business challenges. She has presented to and facilitated groups of all sizes and expertise levels, including boards of trustees. As a former board chair, Laura brings a particularly deep level of empathy and expertise to her work with boards.

Play Video about Laura Sauter is a speaker, fractional CMO and the Owner and Senior Brand Strategist with Agency Bel, a boutique agency that develops identities and visual elements for print and digital communications focused on conscientious organization with a strong sense of corporate responsibility. She joins Access Your Leadership to share how she’s spent the last 23 years successfully building her agency and serving clients in such a valuable way. In this episode, Laura reflects on the path she was on prior to launching her own business and what she learned about herself, and continued to reflect on, along the way. The conversation starts with sharing a big client win that touches on the question of ROI when investing in professional services.
The Power of Your Brand: Strategy, Design and Leadership for Business Growth

Laura Sauter is a speaker, fractional CMO and the Owner of Agency Bel, a boutique agency that develops identities and visual elements for print and digital communications focused on conscientious organization with a strong sense of corporate responsibility. She joins Access Your Leadership to share how she’s spent the last 23 years successfully building her agency and serving clients in such a valuable way. In this episode, Laura reflects on the path she was on prior to launching her own business and what she learned about herself, and continued to reflect on, along the way. The conversation starts with sharing a big client win that touches on the question of ROI when investing in professional services.

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How did Laura Sauter, owner of Agency Bel, navigate “work from home”, single-parenting, and creating brand strategies and brands for companies large and small? The latest My Home Office Hacks podcasts, AKA The Accidental Podcast, reveals all.   LINK

— How to create a WFH space that make you feel good and productive.
— What we look at effects our mood, whether it be art, nature, urban buzz.
— Creating a buffer zone: Some forced exercises that create transition between work and home.
— Time management best practices, like how many times to check your email. 

Joe D’Eramo, owner of HiRoad Communications is a content/newsletter specialist with a focus on PR and marketing.  Sign-up for My Home Office Hacks.

Laura Sauter spoke to The Consultants Corner, Boston and defined personal branding as a cocktail of essence, reputation, and marketing. She stressed self-knowledge and authenticity are key to connecting personal and corporate brands. Personal growth through reading develops strong mindsets. Storytelling builds emotional ties through transparency and empathy. First-person stories demonstrate attributes solving customers’ pain points. Memorable stories spread brands through others.

Helping Brands Find Themselves

Sharing the Success of Entrepreneurship: A podcast for entrepreneurs, by entrepreneurs.  Laura Sauter of Agency Bel shares about her brand strategy and design boutique firm offering firms a view into “who they want to be when they grow up.”

Radio Entrepreneurs shares the stories of entrepreneurs, business owners, and executives in the interest of giving more exposure to innovative and fast-moving companies while creating a knowledge pool for the enrichment of the entrepreneurial community around the world.

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If you’re looking to harness the power of personal branding to enhance your visibility and influence, this episode provides the tools and insights you need. Join us as we explore how to authentically stand out and protect your reputation while being true to who you are.     LINK

— What branding really is / what it means.
— Building + protecting reputation / brand.
— Reflecting on your personal brand and values to elevate your law practice.

Brand Visionaries: Growth & Design Strategies

Welcome to 50 Tastes Of Gray. Today, Laura Sauter, a strategic brand consultant joins me. She’s at the dynamic intersection of design and business. For me this is a fascinating topic as Laura combined her potent fusion of strategy in the world of art and design

In my conversation with Laura, we delve into her deep commitment to serving artistic clients across various fields, including healthcare, finance, and law. as she shares her wealth of knowledge and experiences, offering insights into the delicate balance between creativity and business acumen.

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Rebrand Before You Sell: Laura Sauter’s Guide to Increasing Your Company’s Value

Discover the unexpected key to increasing your company’s value and ensuring a successful exit. You won’t believe how rebranding can transform your business and leave a lasting legacy. Find out how to differentiate, stand out, and secure your company’s future with a simple, yet powerful strategy. It’s the game-changing move you never saw coming. Are you ready to unlock the full potential of your business? LINK

Remarkable Marteting

Unlock the transformative power of branding with the Laura Sauter, a seasoned expert in the field, who has some inspiring stories of reshaping company identities.  As she takes us through the pivotal “three T’s”—Transition, Trajectory, and Trouble—Laura unveils the moments that signal a company’s readiness for a branding metamorphosis.      LINK

Laura Sauter is a firm believer in the importance of consistency. She actively utilizes guidelines, rules, and tools that facilitate this in her professional endeavors. Drawing inspiration from a personal motto-“it’s not difficult if we all pull the boat in the same direction”- Laura likened business operations to a rowboat that could either reach the shore or cause chaos, depending on the direction taken by those aboard.    LINK

Small Business Expo, Boston. 15th Annual

5 Ways to Build an Authentic Brand.

In person seminar to 62 attendees APRIL 13, 2023 at the Westin Seaport, Boston. This is Boston’s BIGGEST business networking & educational event for Small Business Owners & Entrepreneurs. 

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Drasko Raicevic : Uplevel Mind Podcast

Main Business Issues: Finding balance between her creative outlets and her business. As a long time entrepreneur Laura was finally in a spot when she had a lot of additional mental real estate due to recently becoming and empty nester. This opened up the space for her to really consider ‘what is next?’  LINK

Play Video about Laura Sauter Speaks On Evolvepreneur Podcast EPS05:20 Staying The Course

Evolvepreneur (After Hours) Show Podcast

Features guest stories about entrepreneurs and their journeys from startup, growth to success. 

Laura’s journey from “accidental entrepreneur” to seasoned brand strategist shows the growth and evolution possible for any business owner. LINK

Play Video about Interviewed by Robbie Samuels Podcast Host, On the Schmooze Speaker & Relationship-Based Business Strategist Robbie@robbiesamuels.com

On the Schmooze Podcast with host Robbie Samuels Nov 2022

Today’s guest helps launch new companies, create new brands, and refresh existing identities by bringing strategic expertise to design and marketing. Her studio, Agency Bel, helps companies launch and grow by creating their identities, from strategy to logos, websites, and social media.  Laura is known for coining the concept of Conscious Branding, helping her clients succeed by focusing on being responsive and responsible to their customers and communities. She has worked with both Fortune 50 companies and startups. 

In this episode, we discuss

 

I have a question by Path 8 #IHAQ

On this episode of #IHAQ, we asked Laura Sauter from Agency Bel about what exactly is a brand? Is it just a logo? How do you define your brand identity? Laura described a brand as a lot of things coming together to identify what a company or a product is all about. A ton goes into creating a brand. A logo, images, typography, messages, colors, tone of voice and visuals all contribute to help show what your company is all about. Video content can help identify your brand and distinguish it from others. It’ll help show what makes your company or product unique, deliver your message, grow your outreach, and define: what exactly is your brand?

Play Video about Laura Sauter, strategic brand consultant and founder of Agency Bel speaks on Winning Business Radio with Kevin Hallinan.

Secrets to Success: Networking Lessons in Unexpected Places

Winning Business Radio Podcast: Kevin Hallinan

Winning Business Radio is broadcast live Mondays at 4PM ET and Music on W4CY Radio (www.w4cy.com) part of Talk 4 Radio (www.talk4radio.com) on the Talk 4 Media Network (www.talk4media.com). Winning Business Radio is viewed on Talk 4 TV (www.talk4tv.com).

I have a question by Path 8 #IHAQ

On this episode of #IHAQ, we had Laura Sauter on from AgencyBel to give us some insight on her area of expertise: conscious brands. Laura describes the new conscious brands as responsive and responsible. Conscious brands listen to their audience and make changes based on the desires, moods, and culture of the consumer.  They help people, partner with organizations, and strive to positively impact the planet through their work.

The ParenTween Connection

Join mom Laura Sauter who, in her own words, has been there and done that! Learn how she navigated some of the toughest times a parent can experience! Join Clarissa’s Facebook group  to chat with Laura Live!  

Streamed live on Jan 31, 2023

I have a question by Path 8 #IHAQ

We asked Laura Sauter about which brands have positioned themselves well during the pandemic. We also speak about marketing during covid and what consumers are looking for. She discusses the idea of conscious brands, the standouts during the pandemic that have lead with heart, contributed to the overall good of society and will continue to lead and thrive following the pandemic. Video can go a long way in highlighting your brand and showcasing all the positive impact your company has made during this unique and challenging year.

Primed to speak about branding and other subjects

Workshops for Corporate Groups, Entrepreneurs and Non-profits

Does your board need brand training? Want to help your team refine their elevator pitch? I offer workshops on a variety of branding, marketing and communications topics—all specifically developed to meet the needs of nonprofit organizations. Each hands-on session is tailored to the interests and goals of the participants, who will leave with practical tactics and tools they can use immediately in their own work. Here is a sampling of recent workshops:

What is a Brand… and why does it matter?

When you say “brand” does your board think “logo?”. This “brand 101” workshop helps teams, board members and staff understand the four key components of a strong brand – messaging, visual identity, experience, and communications – and the crucial role they play in the creation and management of a compelling brand. 

One Brand. Many Audiences: Creating a consistent and compelling message hierarchy

While it is crucial for an organization to communicate a consistent master brand message, the reality is that your various audience segments have differing sets of needs and expectations. This workshop focuses on understanding your audiences, then developing a “second layer” of messaging that allows you to effectively communicate what’s most compelling to each of them. 

Amplify Your Brand: Engaging staff and volunteers as brand ambassadors

Building a strong brand is about making a promise, then delivering consistently on that promise, to every single stakeholder, every single time. Your staff and volunteers are at the core of that promise — it’s crucial that they understand and buy into the brand in order to do their best work and serve as the face of your organization. This workshop helps leadership teams identify their brand promise, communicate that promise to staff, and foster engagement and advocacy. 

Effective Marketing Communications on a Shoestring

Let’s face it, no nonprofit organization has enough marketing communications resources. But there are a number of practical, cost-effective tools and tactics that every organization can and should use to build awareness, generate interest, and fuel engagement. 

We Hate Our Name…but we’re afraid to change it. 

Too many times, boards and leadership teams hang on to an outdated or outgrown name because no one can think of a better option. In this workshop, we discuss how to evaluate whether you need a name change, and the process for developing a stronger, more appropriate name.