Wilmington Trust Rebrand

Wilmington Trust’s rebranding project successfully balanced the need for modernization with the emotional attachment to the existing brand. By adopting an incremental approach, the updated identity resonated with stakeholders and clients, reinforcing Wilmington Trust’s commitment to its heritage and future.

Corporate rebranding
Financial services branding
Wilmington Trust case study
AgencyBEL branding project
Incremental rebrand strategy
Modernized brand identity
FutureBrand collaboration
Emotional branding
Brand consistency
Commemorative brand materials

Santander Global Advisors Brochure

This case study demonstrates how bold design and strategic positioning can successfully introduce a brand to a new market, driving differentiation and building long-term brand equity. At AgencyBEL, we are committed to empowering financial services firms through strategic and impactful branding solutions.

Financial services brochure
Santander Global Advisors
AgencyBEL branding project
Bold red color scheme
Innovative brochure design
Financial industry branding
Entrepreneurial brand positioning
High-quality print materials
Dynamic visual identity
Market introduction campaign