Rebranding an Agency

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Rebranding an Agency The new identity and design system for Agency Bel, our boutique branding agency. I thought it might be helpful to get a sneak peak into how we work, and our design process. Only slide that is missing is our competitive analysis. THAT’s a secret.

Literally Obsessed with the Zachim

I literally am in love with the Zachim bridge and routinely photograph it #whiledriving. It just appeals to every layer of design that adore: simplicity, structure, grid. And plus, it’s damn cool for our city of Boston.

Genesis of a Graphic Design Studio

Hah! It took years for me to be able to say, “I work out of the garage” Over the years I have worked at some pretty classy addresses, including Rockefeller Center, Fifth Avenue, and across from the World Trade Center.