Wagamama Restaurant Branding

Laura Sauter, with her extensive experience in environmental graphic design, led the project. The team focused on creating a seamless blend of Wagamama’s established brand identity with design elements that would appeal to the U.S. market.
Restaurant branding
Environmental graphic design
Wagamama US debut
AgencyBEL branding project
Japanese-inspired decor
Cherry blossom light wall
Graphic printed shades
Faneuil Hall restaurant
Gensler collaboration
Cultural brand adaptation
Santander Global Advisors Brochure

This case study demonstrates how bold design and strategic positioning can successfully introduce a brand to a new market, driving differentiation and building long-term brand equity. At AgencyBEL, we are committed to empowering financial services firms through strategic and impactful branding solutions.
Financial services brochure
Santander Global Advisors
AgencyBEL branding project
Bold red color scheme
Innovative brochure design
Financial industry branding
Entrepreneurial brand positioning
High-quality print materials
Dynamic visual identity
Market introduction campaign
Literally Obsessed with the Zachim

I literally am in love with the Zachim bridge and routinely photograph it #whiledriving. It just appeals to every layer of design that adore: simplicity, structure, grid. And plus, it’s damn cool for our city of Boston.
Genesis of a Graphic Design Studio
Hah! It took years for me to be able to say, “I work out of the garage” Over the years I have worked at some pretty classy addresses, including Rockefeller Center, Fifth Avenue, and across from the World Trade Center.