Interior Architecture Client testimonial

On helping his interior design firm rebrand after 20 years : “Laura did a phenomenal job listening! A lot of designers fall into applying their own personal preferences instead of listening to their client. She took our opinions and filtered them through her own creative lens. We really liked how she attacked the problem from […]

Brand Positioning in a Pandemic

With customer spend dropping, and uncertainty threatening to tank the economy, CEOs and entrepreneurs might find their focus veering towards protecting the profit line. However, as many successful companies are beginning to learn, it’s how you position your brand in these challenging times that will decide whether you survive this crisis. All disasters, no matter […]

Four Keys to Develop a Brand aligned with the Company

Business strategy and brand strategy are two sides of the same coin

Business strategy and brand strategy are two sides of the same coin. The way we understand branding and its association with business has begun a transformation process allowing a better adaptation to new challenges –and also old ones which have regained prominence. #branding #business #transformation  #Covid #strategy #logo #brand  #branding studio #logo design #company logo #design for branding #branding agency #graphic […]

Conscious Leaders with a Heart

"If you want your brand to benefit from word of mouth you'd better give consumers something worth talking about." – Ken Peters

You might think that crises tend to bring out the worst in people. But in fact, crises cause us to view leaders as more charismatic and effective than we normally do. The Harvard Business Review just shared in the article, “How CEOs Can Lead Selflessly Through a Crisis” that CEOs have been stepping up to support […]

The Cost of Bad Design

In 2003 Nokia designed the strangest looking phone, Nokia 7600 which looked like a teardrop. This phone had a standard size screen for that time but figuring out how to hold this phone or fit into your pocket was a great labyrinth. Single-handed texting on this phone was out of the question. Plus it had […]

(re)ignite your Brand

Marketing PR Robin Samora works small business owners, entrepreneurs

Recently I spoke to a group of entrepreneurs at a 2-hour workshop designed to educate, inspire and help them understand how  to approach building a powerful brand from the inside out. This event was hosted by Marketing and PR expert Robin Samora. Attendees learned . . .  + About crucial brand building elements + How to […]

Strategic Brainstorming Facilitation

Agency Bel brand strategy sessions

Brand Vision Sessions as a Part of the Strategic Process Agency Bel helps clients see their own company with new eyes. We facilitate half day / full day vision sessions and brainstorming sessions. This *may* get clients out of their comfort zone, so we usually supply ourselves with ample coffee and m&ms.