Louis Di Calla Fine Lighting

Louis Di Calla Logo

Louis Di Calla Fine Lighting Designs, Cohasset “Agency Bel created the identity, high end custom viewbook complete with custom interior photography, as well as our website and tear sheet marketing pieces. Louis Di Calla is dedicated to creating beautiful objects, masterfully crafted in modern lighting silhouettes.”   — Kimberly Reilly, ownerhashtag#branddevelopment hashtag#brandingstrategy hashtag#brandpositioning #Kim Reilly #Kimberly Reilly #Agency Bel hashtag#brandlaunch […]

Interior Architecture Client testimonial

On helping his interior design firm rebrand after 20 years : “Laura did a phenomenal job listening! A lot of designers fall into applying their own personal preferences instead of listening to their client. She took our opinions and filtered them through her own creative lens. We really liked how she attacked the problem from […]

Brand Positioning in a Pandemic

With customer spend dropping, and uncertainty threatening to tank the economy, CEOs and entrepreneurs might find their focus veering towards protecting the profit line. However, as many successful companies are beginning to learn, it’s how you position your brand in these challenging times that will decide whether you survive this crisis. All disasters, no matter […]

Four Keys to Develop a Brand aligned with the Company

Business strategy and brand strategy are two sides of the same coin

Business strategy and brand strategy are two sides of the same coin. The way we understand branding and its association with business has begun a transformation process allowing a better adaptation to new challenges –and also old ones which have regained prominence. #branding #business #transformation  #Covid #strategy #logo #brand  #branding studio #logo design #company logo #design for branding #branding agency #graphic […]

Conscious Leaders with a Heart

"If you want your brand to benefit from word of mouth you'd better give consumers something worth talking about." – Ken Peters

You might think that crises tend to bring out the worst in people. But in fact, crises cause us to view leaders as more charismatic and effective than we normally do. The Harvard Business Review just shared in the article, “How CEOs Can Lead Selflessly Through a Crisis” that CEOs have been stepping up to support […]

The Cost of Bad Design

In 2003 Nokia designed the strangest looking phone, Nokia 7600 which looked like a teardrop. This phone had a standard size screen for that time but figuring out how to hold this phone or fit into your pocket was a great labyrinth. Single-handed texting on this phone was out of the question. Plus it had […]