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Raytheon Rebrand

Laura Sauter, with her extensive expertise in corporate identity and branding, led the project. The comprehensive approach included an initial audit, development of brand standards, creation of advertising templates, tradeshow graphics, and the establishment of a new collateral system. The project involved over 2,132 emails, 17.26 gigabytes of stored information, a new brand architecture, 104 sections to the site, 11 usage guidelines, and countless text revisions and hours of consulting.

Laura Sauter, with her extensive expertise in corporate identity and branding, led the project. The comprehensive approach included an initial audit, development of brand standards, creation of advertising templates, tradeshow graphics, and the establishment of a new collateral system. The project involved over 2,132 emails, 17.26 gigabytes of stored information, a new brand architecture, 104 sections to the site, 11 usage guidelines, and countless text revisions and hours of consulting.

Santander Global Advisors Brochure

This case study demonstrates how bold design and strategic positioning can successfully introduce a brand to a new market, driving differentiation and building long-term brand equity. At AgencyBEL, we are committed to empowering financial services firms through strategic and impactful branding solutions.

Financial services brochure
Santander Global Advisors
AgencyBEL branding project
Bold red color scheme
Innovative brochure design
Financial industry branding
Entrepreneurial brand positioning
High-quality print materials
Dynamic visual identity
Market introduction campaign