Granite Financial Partners Rebrand

The rebranding of Granite Financial Partners successfully transformed the firm’s identity, aligning it with its commitment to personalized financial services. By leveraging strategic research, creative design, and targeted marketing, Agency BEL helped Granite Financial Partners establish a modern and cohesive brand that resonates with clients and positions the firm for future growth.

Financial services branding
Logo modernization
Granite Financial Partners case study
AgencyBEL branding project
Family-run business rebrand
Professional financial services
Custom marketing collateral
New Hampshire financial firm
Strategic rebranding
Personalized financial planning

Coopers and Lybrand Centennial Logo

Coopers and Lybrand Centennial Logo Client: Coopers & Lybrand (now PricewaterhouseCoopers – PwC),  Professional Services Project Overview: In celebration of their 100th anniversary, Coopers & Lybrand sought to create a centennial logo, commemorative book, and website to highlight their history and commitment to the future. Although the company did not undergo a technical rebrand, this […]

Fidelity Investor Center Placemaking

This case study demonstrates how effective environmental branding and placemaking can transform a retail space, driving customer engagement and building long-term brand equity. At AgencyBEL, we are committed to empowering brands through strategic and impactful branding solutions.

Environmental branding
Placemaking project
Fidelity Investments case study
AgencyBEL branding project
Branded environment design
Financial services branding
Retail space design
Gensler collaboration
Customer experience design
Innovative office design

Wilmington Trust Rebrand

Wilmington Trust’s rebranding project successfully balanced the need for modernization with the emotional attachment to the existing brand. By adopting an incremental approach, the updated identity resonated with stakeholders and clients, reinforcing Wilmington Trust’s commitment to its heritage and future.

Corporate rebranding
Financial services branding
Wilmington Trust case study
AgencyBEL branding project
Incremental rebrand strategy
Modernized brand identity
FutureBrand collaboration
Emotional branding
Brand consistency
Commemorative brand materials

FIDELITY INVESTOR CENTERS; The power of super graphics to bring the brand “outside”

FIDELITY INVESTOR CENTERS When the largest U.S. mutual-fund company needed to refresh its retail branches, it turned to Gensler and my team to spearhead an effort involving interior architecture and signature finishes as well as display fixtures, graphics, and technology. The concept, which has since been rolled out to over 80 Fidelity outposts nationwide, made its debut at a […]