Wagamama Restaurant Branding

Laura Sauter, with her extensive experience in environmental graphic design, led the project. The team focused on creating a seamless blend of Wagamama’s established brand identity with design elements that would appeal to the U.S. market.
Restaurant branding
Environmental graphic design
Wagamama US debut
AgencyBEL branding project
Japanese-inspired decor
Cherry blossom light wall
Graphic printed shades
Faneuil Hall restaurant
Gensler collaboration
Cultural brand adaptation