Pre-Merger Strategy and 25th Anniversary Celebration for Biogen
The pre-merger strategy and 25th-anniversary celebration for Biogen showcased Agency BEL’s ability to manage complex strategic communications and branding projects. By simplifying strategic findings, developing compelling positioning, and engaging employees through effective communications, Agency BEL helped Biogen navigate a critical transition period and celebrate a significant milestone in its history.
Biogen branding
Pre-merger strategy
Employee communications
25th anniversary celebration
AgencyBEL branding project
Biotechnology branding
Strategic positioning
Harvard Business School findings
Merger and acquisition strategy
Internal communications strategy