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Raytheon Rebrand

Laura Sauter, with her extensive expertise in corporate identity and branding, led the project. The comprehensive approach included an initial audit, development of brand standards, creation of advertising templates, tradeshow graphics, and the establishment of a new collateral system. The project involved over 2,132 emails, 17.26 gigabytes of stored information, a new brand architecture, 104 sections to the site, 11 usage guidelines, and countless text revisions and hours of consulting.

Laura Sauter, with her extensive expertise in corporate identity and branding, led the project. The comprehensive approach included an initial audit, development of brand standards, creation of advertising templates, tradeshow graphics, and the establishment of a new collateral system. The project involved over 2,132 emails, 17.26 gigabytes of stored information, a new brand architecture, 104 sections to the site, 11 usage guidelines, and countless text revisions and hours of consulting.